Indian tyre maker Ceat Ltd. aims to build up a stronger presence in the European passenger car and commercial vehicle tyre markets in the coming years. As the company explained during Reifen 2014, its plan is to work together with local distribution partners for its Ceat and Alutra brands – using a separate partner for each – in a number of European national markets. Initial steps have already been taken and Altura-brand passenger car and truck tyres will thus be launched in Europe next year. From the products on Ceat’s Reifen show stand, it appears that both company brands generally utilise identical patterns.