A step ahead or throwing in the towel? ‘Reifen’ show to abandon Essen
In a move that Messe Essen has described as “trailblazing”, yet may be interpreted by some as a back down in the face of new competitor trade show The Tire Cologne, from 2018 onward the Reifen exhibition will no longer be held in its traditional mid-year time slot or in the German city of Essen. Instead of going head-to-head with The Tire Cologne in the week of 29 May to 1 June 2018, Reifen has been rescheduled to take place alongside Automechanika in Frankfurt from 11 to 15 September.