Despite an absence of specific festivities, Hangzhou Zhongce Rubber marked a significant milestone during the Reifen Essen show – this year the Chinese company has been in existence for half a century. Established in 1958 in Hangzhou city, in China’s east coast Zhejiang Province, the former state owned enterprise produces a range of rubber related products. The company’s first tyre (for bicycles) was manufactured ten years ago, and since then Hangzhou Zhongce has increased its range substantially.

A company representative reported that Hangzhou Zhongce now produces more than one thousand sizes of automotive tyre, with annual output for this segment an impressive 27 million pieces, of which 22 million are radials. The representative added the company aims to achieve sales (for all products) of US$2.7 billion by 2010. Amongst the products on display at the exhibition were familiar brand names, including Goodride and Westlake. Truck and bus tyre products, an important market for Hangzhou Zhongce, featured prominently.