Atturo Tire Targets Affordable SUV Market
Occupying a booth in Hall 2, Atturo Tire’s Michael Mathis was enthusiastic about the opportunity provided by Reifen to make contact with the company’s European dealers (Micheldever in the UK), while also gaining new distributors. Mathis mentioned Spain, Italy, Eastern Europe and the Middle East as the territories from which much of the traffic for the stand came. Though the company had expected “a higher quantity of visitors,” said Mathis, “the quality of the traffic has been good. In a month from now, I think we will be pretty satisfied,” he concluded.