B&J Rocket launching its Quality campaign at Reifen 2012
The Reifen 2012 show gets underway in just over a month’s time, and B&J Rocket will be there. The Switzerland-based firm reports that it will present its new hallmark ‘Quality Plus’ to trade visitors from all over the world during the exhibition. The programme was initiated by Andreas Müller, managing director of B&J Rocket, to demonstrate to partners and customers how the company achieves and maintains quality at the highest level. This process begins with the careful selection of raw materials and its suppliers.