Few tyre companies quote Ruskin, Aristotle and Henry Ford in the same piece of promotional literature. But B&J Rocket does in an effort to communicate what its Quality Plus seal stands for. And as John Ruskin said: “Quality is never an accident. It is always the result of intelligent effort.” Tyre & Accessories recently met with managing director Andreas Mueller to find out more.
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India-based Speedways Rubber Company decided to enter the radial agricultural tyre segment with the addition of new manufacturing equipment a couple of years ago. The upgraded part of the production operation is now said to be running smoothly ahead of reaching full capacity in the first quarter of 2013. With new manufacturing equipment, increased output and larger products in hand, company representatives are now further developing their plans for where to sell these tyres. And the business’ recent appearance at Reifen 2012 in Essen demonstrates the firm’s clear international perspective.
Mischa Driessen, purchasing manager at Euro-Tyre, reported a “very busy” Reifen 2012 to Tyres & Accessories. The Venlo, Netherlands-based wholesaler’s stand at the Essen show was a centre of activity between 5 and 8 June. “We had plenty of people on the stand, both old and new customers.” Driessen commented. “It was a great opportunity to exchange information. We are happy with the show, and we’ll be back for certain next time.”
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Although Eversafe Rubber has been producing retreading products for more than three decades now, this year was the Malaysian company’s first time exhibiting at Reifen Essen. During the show Tyres & Accessories spoke with export manager Eu Hong Lim, who shared that business had been good for Eversafe Rubber during the show. “Reifen is the most prominent, important tyre show in the world,” he commented. “This is our first time exhibiting in Essen; we chose to attend as an exhibitor this year as we want to start expanding our presence in Europe. Reifen also gives us an opportunity to meet old friends and customers.”
Although almost five thousand miles lie between the Messe Essen exhibition halls and Tire Group International’s headquarters in Miami, Florida, attending Reifen 2012 provided the US-based wholesaler with numerous business opportunities. When Tyres & Accessories spoke with TGI’s CEO Tony Gonzalez, he shared that he and his colleagues had spent time with a lot of quality buyers during the show week.
Heuver Tyrewholesale says it is able to look back on Reifen 2012 with a great deal of satisfaction. The Dutch company says the introduction of new products at the show ensured an exceptionally high volume of visitors and interest from customers, with a record number of orders being placed during the show. “This is something we haven't experienced before at Reifen,” said company director Bertus Heuver.
In applications where punctures are an issue, operators often rely upon polyurethane tyre fillers to ensure downtime is kept to a minimum. Yet with the introduction of Reach regulations and the growing significance attached to eco-friendly tyres, the need for a filler that is equally green is also increasing. German company PURinvent says it has the answer. During June’s Reifen show, Tyres & Accessories spoke with PURinvent managing director, Dr. Frauke Petry, about the firm’s patented Bio-Fill filler, a product she says fits the bill perfectly.
It’s always refreshing to speak with Jamie Ma. The CEO and president of Federal Corporation abounds with enthusiasm for his company’s products and the tyre industry in general, and this certainly proved the case when he was on hand at Reifen 2012 to launch Federal’s latest winter tyre, the Himalaya Iceo. “This year the Himalaya Iceo will be a big hit,” he declared before explaining the tyre’s pertinent features.
One thing made clear for Lanxess at this year’s Reifen show is that a new era is dawning upon the tyre sector. The specialty chemicals manufacturer noted the high profile enjoyed by green tyres, particularly those aimed at meeting the requirements of the European tyre label.
Russian tyre maker Nizhnekamskshina says that if demand for the coloured tyres it presented at Reifen 2012 is sufficient, it will begin commercial manufacture of the products. The producer of the Kama brand presented its Viatti Strada Asimmetrico tyres in white, red, green and blue. At present the coloured tyres are strictly a limited edition item.
While falling demand for truck and bus radials is putting pressure on sales of premium and import brands alike, the number of factories and the amounts of tyres each are producing continue to proliferate. Tyres & Accessories recently met with several companies in the same boat at the recent Reifen Show in Essen Germany in June. While the consensus agreed in general terms about the decline in truck tyre demand across Europe as a whole, clearly not everyone’s experience is the same and there could be key strategic reasons why production output seems to carry on regardless.
According to Brisa UK brand manager Vicki Tillson, at this year’s Reifen exhibition Lassa focused not just on presenting its current product line-up, but also on showcasing things planned for the future. Most notably, the Turkish tyre maker displayed its first eco-friendly tyre, Greenways, at the trade show. This new range, which Tillson says will enter the market in early 2014, represents Lassa’s attempt to get in line and meet compliance standards for EU regulations coming into effect at the end of this year.
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During the recent Reifen 2012 show in Essen Maxxis shared details of how the company is preparing for the rolling out of tyre labelling in Europe, including the launch of its own label finder software.
Sailun reports that it has been enjoying a period of strong establishment across Europe as well as a successful time in Essen this June, when the Chinese brand made its Reifen show debut.
Four tyre makers at this month’s Reifen 2012 show in Germany spoke of ‘AA’ label rated tyres. One of these was Kumho Tyres, whose new “Ecowing ES01” took pride of place on the company’s exhibition stand. The “all-new standard performance tyre”, as Kumho calls it, will be available in various sizes from spring 2013 and will – at least in size 195/65R15 91H – come with an A/A/71dB label rating. According to Kumho Tire Europe GmbH sales director Michael Zirnzak, the range will be available in 21 dimensions between 14 and 16-inches and feature rolling resistance and wet grip label ratings of A to C. More precise details of each individual tyre’s performance will be released in the near future; Kumho says it will apply label information to all tyres produced after 30 June.
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