Hankook producing Alphatread retreads in the DACH market
Hankook’s story is undoubtedly one of extraordinary growth. The South Korean-based manufacturer inaugurated its car tyre plant in Hungary in 2007, which currently produces around 19 million tyres annually. In parallel, the company has succeeded in becoming an OE supplier to nearly all European premium manufacturers. The same applies to truck tyres, albeit to a lesser extent. Even if Hankook only postponed plans to expand its Hungarian factory to include truck tyre production until the end of last year due to economic uncertainties, market observers can see that the tyremaker holds double-digit truck tyre market shares in in many European. For Hankook, this isn’t the end of the success story, but rather the introduction to even more extensive growth. Moving forward, Hankook was respond more fully to the increasingly demanding needs of European truck tyre replacement market customers.