Continental AG has signed a development agreement with tyre pyrolysis firm Pyrum Innovations. Continental has held “a strategic minority stake” in Pyrum since its IPO in 2021. The new deal means, among other things, high-quality recovered carbon black (rCB) is to be obtained for Continental’s tyre production. Continental’s subsidiary, Reifen-Entsorgungsgesellschaft (REG), will begin supplying end-of-life tyres from the premium manufacturer to Pyrum this month. In the long term, the aim is to establish a circular economy concept for the recycling of end-of-life tyres.