After the recent announcement relating to the acquisition of Watts Industrial Tyres and of new production capacity in Hebei, China, Trelleborg Wheel Systems launched a new agricultural tyre concept centring on sustainability, productivity and lower fuel consumption. The TM Blue concept reportedly results from “advanced tyre engineering and enhanced production processes to decrease the use of natural resources and environmental impact while boosting the farm productivity.” But for purposes of the press conference at the SIMA agricultural equipment show in Paris on 22 February, Trelleborg presented a tyre that was literally blue to emphasise its point.

But the concept is nothing to do with the colour of the rubber (which may have been green if the company wanted to convey the same message to UK public). Instead it is all about improving the efficiency of land machinery, which reduces emissions and has the dual effect of cutting fuel costs, and protecting soil from unnecessary compaction, which increases crop yields and in turn helps farmers’ bottom lines.