Pirelli signs agreement with Genan for recycled tyre rubber reuse research
Pirelli has announced that it has signed a research agreement with Danish tyre recovery company Genan to find ways of reusing industrial raw materials in tyre production. Managing director of Pirelli Tyre, Francesco Gori said: “Being able to reduce the dependence of the production cycle on natural rubber by 10 per cent could produce considerable savings”. Gori also said the use of materials recovered from tyres could become a necessity based on “sustainability”.