“A high performance tyre for everyone”: Pirelli
Pirelli may now be the brand most associated with a definition of “high performance” most concerned with high speeds and quicker lap times thanks to its high profile role in the UK’s highest profile motorsport series, Formula One. Having said that, the high performance tyre segment has for a long time taken a much broader definition in commercial terms, forged by the long-term move to larger sizes and faster speed ratings on small medium and even supermini segment vehicles; Pirelli say it remains optimistic about the future of the segment, since “the word ‘performance’ is taking on a new and more relevant definition in today’s world”. The brand says its range of high performance products “has never been more relevant than it is now… there really is a high performance tyre for everyone”.