Battlax S20: Applying race technology to the road
While the world of MotoGP may seem a far cry from the realm of the everyday motorcyclist, Bridgestone believes lessons learned in the heat of competition enable it to deliver customers unrivalled safety and performance. Therefore, when asked why it invests so much time and money in MotoGP, the tyre maker finds the answer comes easy – although its MotoGP participation works as a very effective marketing and product promotion tool, by far the greatest benefit it brings is technology transfer.