In its 2010-2011 annual report, the European Tyre & Rubber Manufacturers’ Association reports on what it calls the “dominant sentiment amongst industry leaders” – enhancing, or at the very least maintaining, the competitiveness of its member companies. Elaborating on the situation behind this sentiment, ETRMA secretary general Fazilet Cinaralp comments that “Europe is the most highly regulated area for tyre production and marketing but our global competitors are well aware that there is no market surveillance to enforce our strict rules. This undermines equality in regulatory enforcement and at worst leads to a competitive disadvantage for European producers.”