Pirelli Continues Rally Sponsorship
Pirelli will continue its UK and Ireland rally involvement, the company announced at January’s Autosport/Aftermarket Show. The manufacturer will sponsor the Kwik-fit Pirelli British Rally Championship and the Pirelli Irish Tarmac Championship, the latter for the second consecutive year. More than 3000 people visited the Pirelli stand during the course of the show. The company has since describe its participation as “a great success,” adding that its Ford Focus WRC simulator was one of the main attractions.