Back in the business
Continental’s return to the agricultural tyre segment stems from an internal project undertaken in 2012 that sought out possibilities for extending the CST business. Thorsten Bublitz shares that the outcome of this project was a “clear recommendation to go back to ag,” and this decision was taken the following year. Specific development began in 2014 with the involvement of material developers and the writing of requirement books for particular developments. The search for a suitable production site also commenced.