Omni United’s Flagship Brand, Radar Tires, continues its ongoing support for the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. The news coincides with Breast Cancer Awareness Month in October. Since 2011, Omni United has been dedicated to championing the vital cause of breast cancer research through its partnership with BCRF.
France’s famous tyre maker would scowl if Toyota named its latest model the Michelin, and a car named the VW Firestone would be unthinkable, too. With this in mind, Omni United is more than a little unhappy with the name Zhejiang Geely Holding Group has chosen for its “high-end new energy outdoors lifestyle vehicle brand.” The tyre company thus has Radar on its radar and is seeking to block Geely’s use of the name.
Omni United is launching a range of tyres for electric vehicles under its flagship Radar brand. The line-up includes a dedicated EV tyre aimed primarily at the North American market, the Radar All Season EV, as well as EV-compatible fitments in the Dimax and RPX lines which apparently will be available in Europe.
A sign that Omni United intends to increase its activities in Europe may be seen in the appointment of Peter Nicholls as the company’s Vice-President of Sales (Europe). He began in the role this month, coming to the Singapore-headquartered firm from SD International, where he served as sales and marketing director for more than 12 years.
Omni United has signed LPGA golfer Jodi Ewart Shadoff as brand ambassador for Radar Tires, Omni’s flagship brand. Shadoff is described as an “up and coming” player in the Ladies Professional Golf Association (LPGA) ranking of women golfers worldwide. A professional golf player since 2010, she qualified for the LPGA Tour in 2011. Shadoff tied for 4th in the 2013 US Women’s Open and for 7th in the prestigious 2013 Kraft Nabisco Championship.
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