Pirelli returns to cycling with the PZero Velo
The PZero brand has long been associated with tyres for high performance cars, and now Pirelli is using its flagship name for the company’s return to cycling. The PZero Velo tyre range for high performance bicycles will be released in September and distributed in Europe, North America and within Asia Pacific. Pirelli will sell the PZero Velo through its own e-commerce site, veloworld.pirelli.com.