Michelin Launches Accredited Centres
The Michelin name has become an important reference for lovers of good food and the award of a Michelin star is the ultimate accolade for any restaurant.
Now the company has launched a scheme that aims to raise the bar when it comes to tyre retailing, with the establishment of Michelin Accredited Centres. In an effort to dispel the public’s image of poor facilities and poor service in the tyre trade,