Michelin Sponsors Land Rover Monthly Billing Show
Michelin will be title sponsor of the LRM (Land Rover Monthly) Billing Show, which takes place at Billing Aquadrome, Northampton from 18 to 20 July. This year marks the 60th anniversary of the launch of the iconic Land Rover brand; and follows the company’s recent purchase by India’s Tata Group from Ford.
An annual show for Land Rover enthusiasts, Billing provides the platform for Michelin to showcase its comprehensive 4×4 tyre range. This covers all market sectors from heavy duty off-road and multi purpose tyres, to high performance on-road tyres for vehicles such as the Porsche Cayenne and Range Rover Sport.