Goodyear Gets Dealers Rugby Ready
When you hear the word ‘lion’ do your thoughts turn to the carnivorous big cat? No? Then Goodyear won’t have much trouble making you “Rugby Ready”. The company is helping its dealers catch the 15 a side fever with a new promotion it hopes will “get customers off the rugby pitch and into the forecourts.” In celebration of the brand’s partnership with the Rugby Football Union and the International Rugby Board’s Rugby Ready programme, Goodyear is offering rugby paraphernalia to dealers who buy direct from the company during June and July.