Japanese study stresses value of web presence
The Japanese are changing the way they change their tyres, reports J.D. Power Asia Pacific. The results of the company’s 2011 Japan Replacement Tire Customer Satisfaction Index Study were released on 18 January, and J.D. Power believes they show “replacement tyre shopping behaviour among vehicle owners in Japan is undergoing considerable change.” This change is said to be particularly occurring due to steadily increasing usage of the internet during the shopping process.