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BA Bush F1 Promotion Raises £700 for Parkinson’s Disease Society

Shoppers in Spalding helped raise almost £700 for the Parkinson’s Disease Society by paying to have their picture taken next to Bridgestone’s replica Ferrari F1 car at an event that marked the opening of BA Bush & Son’s latest tyre depot on Fulney Lane North. The money was raised at a F1 event at Springfields Outlet Shopping & Festival Gardens, where local people were invited to have their picture taken alongside the car in exchange for a small donation to the charity.

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Avon to Supply Cooper/F2000 Tyres to Revived US Championship Tyres

Cooper Tire has announced that it will become the exclusive tyre supplier and first sponsor of the newly-revived USF2000 National Championship, which is being re-launched for the 2010 motorsport season as a feeder category to the US-based Indy Racing League. Tyres for the series will be joint-branded COOPER/F2000 and supplied by Avon Tyres Motorsport in the UK. “The USF2000 National Championship presented by Cooper Tires” will launch in the Spring, as a single-seater racing category with races expected to take place on road courses, street tracks and ovals. Cooper will also present the winner of each race’s pole position with $500, which will be called the “Cooper Tires, Don’t Give Up a Thing Award”.

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  1. Australian Formula Ford Extends Contract with Avon
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Cooper Offers Cash Back on New Tyres

Cooper Tires has launched a ‘cashback’ promotion for the final two months of 2009, offering customers up to £50 when they buy two or four qualifying tyres. The offer applies to the Cooper Zeon 2XS and Cooper Zeon CS6 performance car tyres, as well as the new Cooper Zeon 4XS, Cooper Zeon XST and Cooper Zeon XST-A range of 4×4 tyres. Products in the Discoverer STT and Discoverer S/T 4×4 line-ups are also included.

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  1. Cooper Offers Ascot “Ladies Day” Prize to Retail Customers
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Avon Tyres Names National Tyre Staff ‘Best of British’ Winners

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National Tyre’s staff members Ted Midgley and Dan Taylor have been named as the winners of Avon Tyres’ Best of British promotional campaign. Dealers from across the UK were encouraged to display posters featuring the Aston Martin DBRS9 racing car from the Avon Tyres British GT Championship, and invited to enter a draw for the prizes. National Tyres’ Harrogate branch got the nod, and Midgley and Taylor presented with exclusive watches.

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Related news:

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Thorite Releases “Air Power”, Cataloguing Pneumatic Products

UK compressed air and fluid process systems specialist, Thorite has launched the latest edition of its free ‘Air Power’ catalogue, illustrating hundreds of top quality pneumatic products. In addition to large ranges of automotive aftermarket and industrial service air tools from Chicago Pneumatic, there’s the widest range of compressors in the UK (each with free UK mainland delivery) and a comprehensive choice of spray guns & equipment.

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Bridgestone Helps Motorist Fill-up Free in National Tyres Competition

National Tyre and Autocare (NTA), in association with Bridgestone Tyres, recently awarded Margaret Beattie of New Elgin with free fuel for a year after she won first prize in a national competition. Margaret entered the competition at her local NTA depot, in New Elgin. Margaret’s name was chosen at random from the hundreds of entries received.

Andy Dingley, advertising and promotion manager for Bridgestone, commented: “Motorists are being put under pressure as the costs of running a car increase with fuel duty rising by 2p next month, along with the environmental concerns of motoring and the sheer volume of traffic on the nation’s roads, so it is no surprise that driving has lost some of its joy. We wanted to give something back to drivers at a much needed time.”

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Name Change Transforms Air Ride Technologies into RideTech

During its recent company summit, US based suspension manufacturer Air Ride Technologies announced a change of name to RideTech. "In the past 15 years Air Ride Technologies has matured into a full line suspension company," commented company founders Bret and Sharon Voelkel. "The RideTech name more fully reflects our current and upcoming product line. Our core product will continue to be the Air Ride Technologies air suspension, but we are applying our experience and resources to an expanding product line and customer base."

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Brake Engineering – Delivering Help When Help is Needed

Brake Engineering is a UK pioneer in the field of brake caliper remanufacture, and in its 28 years of business the company has grown to become a major UK and international distributor of brake discs, wheel cylinders, brake pads and shoes, fitting kits, brake caliper repair kits, and remanufactured drive shafts. To assist its distributors in these difficult times, Brake Engineering has come up with a range of ready made promotions that it calls ‘Promo Basics’. The company reports that the Promo Basics promotions – which include rewards such as free newspapers, snacks and drinks – won’t break the bank

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Birmingham Show to Host Tyre Munching Panther

In the past T&A has reported on a cheetah snacking on tyres in a Cambridgeshire backyard – see our November 2008 story for details of this surreal occurrence – and now we’ve caught wind of a panther heading in our direction. This particular creature also chomps readily upon the black rubber objects, yet there is no cause for concern….rather than being a zoo escapee, the panther in question is a boon for the tyre recycling industry.

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Sri Lankan Government Reveals Local Tyre Production Support Programme

The Sri Lankan government is reportedly discussing a programme of measures designed to support domestic tyre production. According to the local ITN news network, minister Kumara Welgama made the announcement during a debate on “supplementary estimates for the Industrial development ministry.” The support package is currently estimated to be in the region of 200 million rupees (£2.5 million) and is intended to fund “the provision of technology to enhance production capacity of industrial establishments and the receipt of new technologies.” Mould making, training and international promotion were also mentioned in the announcement.

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Hankook Announces US “Tames the Road” Rebate

Hankook Tire America has launched a $50 consumer rebate programme. Its latest “Tame the Road” promotion provides a $50 mail-in rebate for the purchase of four Ventus V12 evo radials. The rebate programme runs until 31 August, Hankook said, and will be promoted in enthusiast magazines, online search adverts and dealer-level POS and TV/radio spots.

“Hankook is listening to the needs of our dealers and consumers alike,” said Bill Bainbridge, director of brand communications for Hankook. “We understand that in today’s challenging economic environment Hankook dealers are looking for a competitive edge and consumers are looking for the most value with their purchase. With this rebate offer we believe we’re accomplishing both.” (Tire Review/Akron)

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Ready-Made Promotions For Independent Distributors

Promo Basics is a range of ready made promotions devised by Brake Engineering for distributors to run, which won’t break the bank and includes rewards such as free newspapers, snacks and drinks.

Designed to fight the credit crunch, when it’s often tempting to cut back on marketing and promotions and just at the time when those activities could be at their most useful, Promo Basics gives the independent distributor an extra, low-cost marketing tool.

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Sealey Impact Wrench

Sealey have just launched a new ½” Square Drive Limited Torque Air Impact Wrench into their Power Tool range. The SA6035 Impact Wrench features an innovative pin clutch design which limits output torque, preventing over-tightening that can result in wheel/wheel fixing damage. The limited torque allows final tightening of nuts with a calibrated torque wrench to manufacturer’s specification, making this tool ideal for professional tyre shops.

Full torque is still transmitted in reverse direction for rapid fixing removal and anodised fixings enable easy identification as a limited torque wrench when amongst other models. The SA6035 is currently on offer at a special price in Sealey’s Power Tool promotion and comes with a free ½” Square Drive Calibrated Micrometer Torque Wrench.

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Conti Appoints New PR Firm for World Cup Tyre Campaign

Continental has negotiated a deal reportedly worth six figures with Inside Media for consumer PR in the UK, selecting the firm after pitches from five companies. PR Week’s Chloe Markowicz reports that the German manufacturer has given Inside Media a UK brief that will include the promotion of the brand’s safety message and its involvement in the 2010 FIFA World Cup in South Africa. The commercial vehicles side of the business will still be related in the media by Conti’s existing agency Automotive PR and motoring PR will be processed in-house.

The major focus is said to be in publications outside the sphere of the traditional motoring press, with the more generalised lifestyle media specifically in the frame. Continental’s communications manager Laura Hardy told Tyrepress.com, “Inside Media are working to increase our press coverage outside of the motoring pages. A lot of drivers don’t read the traditional motoring media but we still want to take the Continental brand name and our safety message to them, that’s why we’ve chosen Inside Media who are specialize in national press and lifestyle media coverage.”

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Automechanika Thailand 2010 Postponed

The third Automechanika Thailand scheduled for March 2010 has been postponed, apparently due to Thailand’s political situation and the effect of the global financial crisis on the automotive market. Show organisers Messe Frankfurt (HK) Ltd and Ipex (International Promotion & Exhibition Co Ltd), announced the postponement on 8 May 2009 when Stephan Buurma, managing director of Messe Frankfurt Asia Holding Ltd said: “In light of the prolonged political circumstances and the slumping automotive market affected by the current economic climate, we have opted to postpone this show. We trust that it is the best solution to all parties concerned despite the fact that previous shows were well-received by the industry. We will monitor the situation closely and reschedule the show at a more appropriate time.” cja

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