Hofmann has launched a scrappage allowance promotion, which enables workshops to gain up to £500 for their old wheel aligner, tyre changer or wheel balancer when purchasing a new Hofmann undercar product. The promotion runs until 31 December, and is exclusively available via Unipart Garage Equipment Services, Hofmann’s UK-wide distributor partner.
Leicestershire based tool and equipment distributor SIP Industrial Products Limited recently launched its 'Big Winter Sale Event' which incorporates significant discounts on over 400 SIP branded products for many market sectors including the automotive sector.
Taiwan manufacturer has thanked its distributors for running a “successful” inaugural Federal Month promotion in North America. Its distributor, Tire Dealer’s Warehouse, launched a month long promotion titled “Fly away with Federal”, where both customers and TDW sales team members were competing to earn Federal Fun bucks or Southwest Airlines travel vouchers. The manufacturer incentivised the TDW team in addition to customer rebates, which the manufacturer says led to sales targets being exceeded.
Takao Oishi, who has headed up Yokohama Tire Corporation (YTC) in the US since April 2008, is returning to Japan to take up the position of general manager of Yokohama Rubber’s Industrial Products business group. Taking his place as president and CEO of YTC is Yasushi Tanaka, who begins in the role on June 29. Tanaka, previously in charge of corporate planning within Yokohama Rubber’s GD100 Promotion department, will be based at YTC’s corporate headquarters in Fullerton, California. His promotion also includes being named president of Yokohama Corporation of America and president of Yokohama Corporation of North America. Tanaka remains a Yokohama Rubber corporate officer.
Bond International, the exclusive UK distributor of Infinity Tyres, aims to increase its monthly sales from the current level of 50-60,000 to 80,000 by 2012. To achieve this, the company must persevere in what it calls its “biggest challenge” for this year, namely to introduce the Infinity brand to its two to three thousand customers throughout the UK. Reaching this goal in turn requires employing the correct marketing strategy.
At its May 20 meeting, Yokohama Rubber’s Board of Directors decide in favour of the promotion announced by the previous Board of company president Tadanobu Nagumo to the role of chairman and CEO. Nagumo maintains his role as representative director. Taking his place as president is Hikomitsu Noji, currently director and senior managing corporate officer, and president of the Yokohama’s Tire Group; Noji will continue serving in this last-mentioned capacity. These and other promotions decided upon at the meeting will be formally approved at the company’s general meeting of shareholders on June 29.
HiQ has announced the winner of its free fuel promotion, designed as an incentive to fill in customer satisfaction surveys. The network says the “Mirror Hanger” campaign – so called because the surveys are left on the rear-view mirrors of customers’ vehicles – should help improve customer service levels across its 150 UK centres. It awarded Kevin Whittle, of Deeside £1,500 worth of free fuel, having completed a survey at his nearby HiQ Queensferry centre before Christmas.
Bridgestone Europe’s Franco Annunziato holds the distinction of going boldly where no European has gone before; the Italian national, who is chief quality officer and senior vice president of Technology at Bridgestone Europe, has taken on the additional role of vice president and senior officer at Bridgestone Corporation. In announcing his appointment, effective March 29, Bridgestone points out that Annunziato is the first ever European to be appointed to such a senior position within the Japanese corporation.
Three changes within Yokohama Rubber’s senior management were decided upon at the company’s board of directors meeting on February 14. These changes, effective April 1, 2011, include the promotion of Hikomitsu Noji to a director and senior managing corporate officer role. Noji is currently director and managing corporate officer, president of Tire Group and general manager of Tire Global Production Division. As of April Mr. Noji’s more concise job title will be director and senior managing corporate officer and president of Tire Group.
Several strategic management promotions have been implemented by Yokohama Tire Corporation in the US, including the promotion of Dan King from vice president of sales and marketing to senior vice president of sales and marketing. “Dan has been highly instrumental in securing strong performances for Yokohama, including a record year in 2010,” remarked Yokohama Tire president and CEO Takao Oishi. “This promotion reflects Dan’s continued high level of performance, as well as his expanded role since the retirement of Jim MacMaster (former executive vice president and chief operating officer) last year.”
US Myers Tire Supply is offering a new Tire Inflation Maintenance (TIM) customer retention programme designed for tyre dealers and their customers, reports Tire Review. TIM is a US initiative “dedicated to improving safety and the environment through the promotion of regular tire inflation maintenance,” the company said.
Avon Tyres is backing a marketing drive by the Motor Cycle Industry Association to bring more people into UK motorcycle dealerships. ‘Get On’ is a three-year programme which aims to change the perception of biking and bring brand-new people into riding motorcycles while also getting lapsed bikers back into the saddle. The campaign promotes the benefits of life on two wheels, which includes beating congestion, being more economical and environmentally-friendly, while also stressing the fun and freedom that only two wheels can give. The aim is to get around 100,000 people to try biking or two wheels for the first time.
Marix UK, sole UK distributors of car, van & 4×4 Marix tyre products, has declared its experience of its first Brityrex show in Manchester to be “a very important part” of its five-year brand awareness programme. Marix exhibited its 4×4, summer and winter passenger and full truck ranges.
Goodyear has targeted US operators of the Cessna Citation CJ3 and Falcon 20/50/200 business jets with a new rebate promotion called ‘Flight Options’. The manufacturer is currently offering a $100 per tyre mail-in rebate programme, which it announced today at the National Business Aviation Association’s NBAA2010 trade show. Goodyear is distributing rebate coupons and further information at its booth (number 6670).
Pirelli has commenced the second phase of its 2010 Pirelli Performance Centre (PPC) technical auditing process in the UK and Ireland, with the highest scoring depots set to be nominated for the prestigious title of Pirelli Performance Centre of the Year 2010. Pirelli developed the performance centre accreditation scheme to provide a network of dealers with the highest technical standards and commitment to customer service in order to instil confidence into Pirelli’s end users.
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