When B&J Rocket kicked off its new worldwide marketing campaign in January, managing director Andreas Müller commented that the company wanted “loyalty to pay off.” Now, after six months, B&J Rocket has paused to take stock of how the year-long campaign is progressing; Müller confirms that the retreading equipment supplier has “seen a significant increase in demand” since the campaign got underway.
Two biking fanatics have received prizes from Bridgestone’s motorcycle team, responding to contests conducted at a recent motorcycle festival, and on the company’s social networking pages. Katrina Rex beat dozens of men to win a set of premium Bridgestone radial bike tyres at the recent Shropshire Bike Festival, holding out tyres on her outstretched arms for a longer period of time than anyone else. Meanwhile, Steve Trudgeon from St Austell triumphed in a Bridgestone Facebook competition, earning a place at the Honda Ron Haslam Race School at Donington.
Armagh motorcyclist David Hoy will meet nine-time MotoGP champion Valentino Rossi after he became the winner of Bridgestone’s European ‘Mission Rossi’ competition. The 46 year-old will fly out to the Netherlands for the Assen round of the MotoGP championship, where he will receive VIP passes, accommodation, and a private meet and greet with the Italian legend.
Pirelli has launched a promotion to British Superbike fans. Riders can benefit from a new money off promotion on the Angel GT. Racegoers visiting their local tyre store can hand over their 2013 MCE British Superbike Championship ticket to get £26 off a set of the tyre. The offer runs throughout the 2013 MCE BSB Championship, finishing on 31 October 2013 to cover all 12-round races.
Bridgestone has announced a promotional £30 per pair (35 euros in the Republic of Ireland) discount for bikers purchasing the manufacturer’s latest premium products in May and June through Biker’s Club retailers. Bridgestone’s UK & Ireland motorcycle tyre sales manager Andy Whitehead says that the offer is a response to the challenging start to the 2013 season, with unseasonably cold weather delaying many bikers’ first ride of the year. “We have never done anything quite on this scale before and we are hoping that it will capture our customers’ imaginations,” Whitehead said, adding that the promotion is designed to reward loyal customers, who will qualify for the discount merely by mentioning the promotion at Bridgestone Biker’s Club retailers.
Financing is now available for UK purchasers of Michelin agricultural tyres through the company’s new ‘Flexelagri’ credit scheme. The tyre maker says qualifying UK farmers and contractors looking to purchase Michelin agricultural drive or trailer tyres, or the rims required for its Ultraflex technology, will be able to spread the cost over two years at a 0 per cent finance rate. No deposit is required, however a £100 administration fee applies.
The new Primewell Sport 910 has been hailed “a true ultra-high performance (UHP) flagship tyre for the quality sector” by Giti Tire’s country manager UK, Brian McDermott.
Speaking ahead of the product’s UK launch, he cited the main characteristics of the Sport 910, including the new asymmetric tread pattern design, exclusive compound and manufacturing advancements as being key to delivering excellent handling and ride comfort.
Dutch wholesaler Heuver Tyrewholesale has appointed Dewy Mulder its new marketing manager. She succeeds Maureen Voortman in this role following Voortman’s promotion within the company. In her new role, Mulder takes on marketing responsibility for both Heuver’s wholesale business and the company’s Profile Tyrecenter retail outlets.
Maxxis International has promoted Amy Colbourne to the role of marketing manager. Colbourne started with Maxxis International in 2010, when Maxxis made the decision to invest heavily in marketing communications in order to boost its brand profile. She is now responsible for all aspects of marketing in the UK, including activity to support Maxxis distributors and as such the new role will see her take direct control of the marketing budget.
Yokohama Rubber’s tyre plant in China, Hangzhou Yokohama Tire Co., Ltd., has benefitted in RMB 13.47 million (£1.4 million) in grants from Hangzhou City and the Hangzhou Economic and Technological Development Zone (HEDA). The grants cover the period between December 2012 and March 2013 and the Japanese manufacturer says they were given in recognition of the company's economic and environmental activities. The grants awarded to Hangzhou Yokohama are said to represent the largest amount awarded to a single company (as opposed to a group of companies) amongst the 340 or so located in the HEDA.
Nexen and Stapleton’s have released details of the two companies’ holiday promotion after what they have described as “an overwhelming response that exceeded all expectations…” The seven lucky winners and their travel companions are now said to be looking forward to “some serious globetrotting, in considerable style”.
B&J Rocket has launched a long marketing programme, which the company hope will communicate that “loyalty pays off”. And it was with these words that Andreas Müller, managing director of B&J Rocket, kicked off the new Q-Plus global marketing campaign which stretches across the whole calendar year.
The manufacturer of TerraClean – a product designed to clean internal engine components by removing harmful carbon deposits without the need to dismantle the engine – is to hold its first conference for its growing network of service centres. Randstad says its new television advertising campaign, to be aired across a number of digital and satellite TV channels, will be previewed at the conference. TerraClean claims to increase the miles per gallon of vehicles by between four and 15 per cent, reduce emissions, extend component life and improve petrol and diesel vehicle performance. The product has won an endorsement from TV motoring specialist and star of The Discovery Channel’s ‘Wheeler Dealers’, Edd China.
In a ceremony held on the evening of 13 December, Apollo Tyres was conferred with Asia Responsible Entrepreneurship Awards (AREA) 2012 South Asia. The company received this award in the Health Promotion category for its HIV-AIDS initiative. Sunam Sarkar, chief financial officer, Apollo Tyres Ltd received the award from the Enterprise Asia Team.
The winners of a recent Pirelli promotion run in collaboration with Volvo recently enjoyed a day with Mithril Racing School at Goodwood Motor Racing Circuit. The promotion, which was run from July to September, enabled all Pirelli tyre purchases from the official tyre suppliers to enter the promotion. Six league divisions were set up by Volvo: five divisions for existing members of the programme and a sixth division was set up for dealers who were new to the scheme.
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