Pirelli has introduced a new offer open to all customers purchasing a set of Pirelli Angel GT or Diablo Rosso II tyres. The manufacturer has partnered with premium motorcycle clothing manufacturer Dainese to offer a free back protector. Pirelli comments that the Italian clothing brand has become synonymous with style and safety thanks to over forty years in the industry.
Ask Bridgestone Americas Tire Operations (BATO) who its new president of US & Canada Commercial Tire Sales is, and the answer you’ll receive will be Kurt. As in former president of Bridgestone Commercial Solutions, Kurt Danielson. In addition to this promotion, Danielson has also assumed the position of senior vice-president at Bridgestone Americas.
Eduardo Minardi is to relocate to Brussels to make the role of executive chairman, Bridgestone Europe (BSEU) his primary responsibility. Minardi previously served as Bridgestone Americas chief operating officer and chairman, CEO & president of Bridgestone Tire Operations concurrently with the BSEU role he assumed 1 January, 2014.
The Board of Directors at Titan International, Inc. has approved the promotion of Paul Reitz from his current position as the company’s chief financial officer to the open position of president. Reitz’s promotion takes effect 3 February. Taking his place as chief financial officer is John Hrudicka, who was previously presiding chief financial officer at Elkay Manufacturing.
During the first year of its zero per cent credit scheme, Michelin financed more than £600,000 of agricultural tyres and supplied more than a hundred UK farmers. The tyre maker reports the success of this initial finance offer and says it is now being extended to cover the full Kleber brand range of agricultural tyres. As before, the promotion also includes Michelin’s full range of agricultural drive and trailer tyres, as well as rims required for its Ultraflex technology range.
Close global cooperation with both distribution partners and retreaders is a reason for B&J Rocket rasp systems’ growing esteem as one of the most effective and reliable tools in the retreading business. Such a reputation doesn’t appear overnight, B&J Rocket observes; rather, it is a long process based on intensive interaction with users in order to constantly improve product and service quality. This is an integral part of the company’s Quality Plus programme, and a reason why B&J Rocket began a loyalty programme for its global customers in January 2013: the Q-Plus Check-Up promotion.
Motor Wheel Service Distribution (MWSD) has announced the promotion of Karl Ellis to the newly created position of OE sales manager for steel and xlite forged aluminium wheels. Ellis, a twenty year veteran of the company, was previously head of UK & Ireland xlite sales, overseeing “excellent growth” across both truck and trailer markets since […]
Autoparts UK has launched its latest winter promotion with a heavy emphasis on crash repair and winter products, with a number of spend incentives also available to garages.
Following yesterday’s news that Toyo executive Tamotsu Sakuramoto will swap his European responsibilities for Japan-based roles as of 1 January 2014, it has emerged that the move has triggered something of a reshuffle in the European and UK operations.
Following a spate of cyclist fatalities on the roads of London, the Freight Transport Association (FTA) has repeated its call for “more to be done” to improve the safety of cyclists on our streets, in a written submission to the House of Commons Transport Committee’s ‘Cycling safety: follow up’ inquiry.
Pirelli’s ‘perfect fit’ promotion, run through Facebook, has come to an end, with its five winners enjoying an all-expenses paid weekend getaway. The six week promotion offered Pirelli Facebook fans five weekend packages, including the use of popular car models such as a Range Rover Evoque or the new Mercedes A-Class, both of which use Pirelli tyres as original equipment.
Pirelli’s UK customer golf day included an exciting guest spot from two-time Ryder Cup winner Francesco Molinari at The Wisley, a prestigious golf course in West Surrey, earlier this month. Pirelli is supporting the golfer throughout this season, and in an innovative piece of cross-promotion Molinari’s club grips are colour-coded to correspond to the different types of tyres used by Pirelli in Formula One.
Vredestein has announced the appointment of Giovanni Masinelli as global brand head Vredestein, joining the global marketing team based in Apollo Vredestein’s London office. He will start operating in his new role on 1 November 2013, reporting to Marco Paracciani, chief marketing officer, global.
Pirelli has launched a new initiative based around the operating temperature of winter tyres. Customers who purchase the manufacturer’s winter products are being offered a 50 per cent refund should the average UK daily temperature remain higher than seven degrees Celsius for more than 30 days between 1 January 2014 and 28 February 2014.
Many readers of Tyrepress will now be aware of the planned relaunch of the site later in September. While the benefits to readers of the site’s new design will be discussed in articles throughout the week, today we focus on how the new site will enhance the experience of advertisers using Tyrepress’ busy, highly focused traffic as a platform for promotion. “One of the first things we wanted to improve was the choice of adverts available to you, bringing you the best options to suit your particular advertising needs,” explains advertising manager Scott Parker-Copestick.
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