National Tyres has is partnering with summer blockbuster Ghostbusters in a campaign spanning radio, national press advertising and digital campaigns and which is designed to engage with customers and film fans alike.
In the US, Yokohama Tire Corporation (YTC) is offering consumers either a new 2016-2017 Chelsea Football Club (FC) shirt or a $60-$80 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tyres (including the new Geolandar A/T G015).
To mark the launch of its new website, BFGoodrich has launched “BFGoodrich Good Project”. The brand will fund 10 projects for aspiring racing drivers, desert rally drivers or classic car restorers, who have not necessarily had the resources to pursue their dream. BFGoodrich will provide materials, logistical and financial support to 10 projects selected from across Europe.
A Chiswick motorist has won a new BMW worth £20,000 in a Bridgestone promotion, having bought a set of tyres at her local Iverson Tyres centre. Two months after Kylie Munnich entered her details online as part of the campaign she was told that she’d beaten more than 5,000 fellow hopefuls across the UK to win a BMW 1 Series.
A customer of GT Radial Performance Centre (GTPC), Cranbrook Tyre & Exhaust Centre has been named the winner of the brand’s biggest UK consumer competition to date.
Yokohama Tire Corporation (YTC) will run its latest USA national rebate promotion between 22 and 25 May. Consumers purchasing a set of four select Yokohama tyres, including the Advan Sport A/S, and Geolandar G055 and H/T G056, will receive a $60 prepaid Visa card.
Nankang Tyre UK handed over the keys to the first Citroen DS3 in their new “Cool as Ice” dealer reward scheme to Basingstoke Value Tyres owner Gary Benwell. The car is being offered as a dealer reward to Nankang Performance Centres across the UK, giving dealers a brand new Citroen DS3 ICE for free. Gary […]
First Line Group has rewarded Dominic Cox from DC Car Repairs, Oxford, and Alan Hurdley from CRM Express, Cowley, in its sales promotion for its comprehensive range of First Line branded turbo hoses. The former received a £500 Snap-on professional tools voucher, and the latter a Bose SoundLink Air digital music system after they supplied the winning turbo hoses.
The two winners of Firestone’s ‘Roll On Then Rock Out’ prize draw were able to witness Sam Smith’s continued rise, and Madonna’s latest fall as VIP guests at the Brit Awards. The promotion, for motorists purchasing two new Firestone tyres, gave away more than £100,000 in iTunes vouchers, and ran in November 2014.
Autoparts UK brought some romance to its customers recently with a successful Valentine’s Day promotion. Garages had to spend £99 on any Autoparts product to receive a bottle of ‘bubbly’ and box of chocolates.
Bridgestone is continuing its youthful “reinvigoration” of the Firestone brand through a musical retail promotion. The ‘Rock On Then Roll Out’ sales campaign runs until November 30, with more than £100,000 in iTunes vouchers and a chance to win a trip to The Brit Awards on the table. Firestone increased European activity has so far […]
A former fitter who has worked for more than 25 years in a family-run business specialising in exhausts, tyres and batteries has been appointed as a director of the company. Paul Nunn, 43, from Stourport-on-Severn, will sit on the board of directors at Worcester-based ETB (Exhaust, Tyres & Batteries).
The 5th China (Guangrao) International Rubber Tire & Auto Accessory Exhibition talkes place between 15 and 17 May 2014. According to organiser the China International Trade Promotion Committee, more than 600 exhibitors from China and overseas are expected at this year’s show. The previous exhibition in Guangrao, Shandong Province hosted more than 40,000 visitors, the organiser reports. […]
In the two years since B&J Rocket introduced its ‘Airbot’ buffing tool range, the company says it has become the most frequently used working tools within the industry and in repair shops. The manufacturer comments that Airbot tools not only look aggressive, they also work that way, and claims greater efficiency, shorter buffing times, better cooling and longer service life courtesy of the tool’s open design and angled setup.
Michelin has launched a British sales promotion for the commercial vehicle sector, offering a three-year lease on a new Euro VI 6×2 tractor unit. Business customers in England Scotland and Wales purchasing two or more Michelin tyres from ATS Euromaster, a Michelin Truck Professional Centre, or the trucks.michelin.co.uk e-commerce platform can enter up to ten times.
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