Dunlop is calling on UK drivers to look out for a mysterious calling card, placed on their windscreens by what the company calls its “black-clad hit squad.” The promotion will see the “hit squad” leave their calling cards on vehicles in town centres across the UK.
Taking what the company describes as a “brand new approach,” Goodyear commissioned the UK’s first HydraZorbs to mark the launch of its HydraGrip tyre.
Bridgestone UK has appointed Andrew Whitehead as business development manager in a move designed to strengthen the company’s Truck Point network of independent truck tyre dealers.
The Yokohama Rubber Company Ltd has formally announced that it will formally start using a new management structure as of tomorrow (2 July). The structure will be headed by new chairman and representative director, Yasuo Tominaga, and new president and representative director, Tadanobu Nagumo. Currently the pair are both representative directors and are president and executive director respectively.
In a bid to reward loyalty, UK based Euro Car Parts has sent more than 800 garage owners, specialist repairers and workshops on an African Safari.
The promotion, sponsored by Lion Batteries, targeted more than 10,000 UK customers operating in the car aftermarket sector.
Individual sales targets were set over a six-month period with the incentive of winning a trip for two to Kenya. The holiday included safari to the Masai Mara game reserve and five star accommodation, all courtesy of the independent supplier of car parts.
Chris Barella, group marketing manager at Euro Car Parts, said: “We have built up long term working relationships with customers across the UK, based on trust and quality of service and wanted to reward the loyalty of our customers by offering them something extra special. From the feedback we’ve had it looks like we achieved this.”
The Yokohama Rubber Co., Ltd., at the Meeting of its Board of Directors, decided the following changes in directorships and the introduction of the position of Corporate Officers, to become effective upon approval at the General Meeting of Shareholders to be held on June 29, 2004.
Promoted Director and Corporate Officer (Current position):
Yasuo Tominaga, Chairman and Representative Director(President and Representative Director)
Tadanobu Nagumo, President and Representative Director (Executive Director)
Keigo Ueda, Director and Senior Managing Corporate Officer(Managing Director)
Takashi Sugimoto, Director and Senior Managing Corporate Officer (Managing Director)
Toshihiko Shiraki, Managing Corporate Officer (Director)
The Green Tyre Dealer Scheme launched recently by the Retread Manufacturers’ Association to promote the safety, performance and environmental benefits of retreaded tyres has been endorsed by the Chairman of the National Tyre Distributors Association. Martin Rowlands, Director of the Kinross-based retailer Tyrefair Ltd, was one of the first dealers to join the Green Tyre Dealer Scheme. He is also the current Chairman of the National Tyre Distributors Association, the national body representing independent tyre dealers within the UK. Rowlands said: “I wholeheartedly support the active promotion of retreaded tyres and applaud the RMA for their initiative in developing the Green Tyre Dealer Scheme. Retreads are environmentally friendly, their appearance is good, they have the same speed rating as new tyres and they are excellent value for money”.
Following the 2002 World Cup football championship in Japan and Korea, goalkeeper Oliver Kahn has been a perfect example of steadiness, if not invincibility. Now, the German national player will be seen at Japanese tyre outlets as the face of a new sales promotion for Bridgestone. The campaign, which will only be seen in Japan, is costing Bridgestone about 10 million Euros and also features three television spots filmed in Munich and featuring the player.
Michelin has embarked on a major new marketing programme that is designed to further enhance their position as the leading tyre brand in the UK. The campaign involves a series of television commercials using the catchphrase ‘Show me the logo’ which will centre around customers demanding the Michelin brand when purchasing tyres.The campaign will be supported through dealership promotion.
The Chief Executive Officer of Pirelli, Mario Tronchetti Provera, considers the PAX-agreement between the two tire giants positively. Pirelli is already a developing partner, together with Michelin, regarding PAX and Run Flat Technologies in general. Tronchetti said that Goodyear’s involvement will further accelerate the development and the promotion of PAX.
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