Goodyear’s “name-the-blimp” contest is in the running to receive a US public relations award. The trade industry publication PRWeek has named Goodyear’s “Hello My Name Is… The Launch of a New Goodyear Blimp” contest one of five finalists in the category of Promotional Event of the Year. The winner will be announced on March 8 in New York City.
Bridgestone has been awarded the FIA Academy’s annual World Prize for Road Safety, the Environment and Mobility in recognition of its outstanding contribution to the promotion of road safety.
The FIA bestows this award upon individuals or organisations involved in motoring and mobility that have displayed merit beyond the ordinary. The Academy’s decision to give the 2006 award to Bridgestone stemmed from the company’s worldwide promotion of its Think Before You Drive campaign.
The BoxClever independent garage trade promotion by NGK Spark Plugs (UK) has proved so successful that it will continue into 2007, says the company. Brian Childs, NGK’s Deputy MD Sales & Marketing, said that the NGK clothing range has continued to prove popular, as have the colour TVs and DVD recorders. He said: “There is no limit to the amount of BoxClever claims that garages can make; all they need is the correct quantity of box tops to qualify for their free gifts. Further additions to the BoxClever Collection will be announced early in 2007.
Earlier this year NGK Spark Plugs launched its Wholesaler “Milesmore” promotion, whereby wholesalers could redeem points earned for a variety of gifts, ranging from home entertainment systems, luxury holidays or items to support their business.
A nationwide campaign to drive sales and raise awareness of Firestone-branded tyres has “proved a major success” according to Bridgestone UK. The UK wing of the Japanese manufacturer is reporting impressive feedback from its recent Firestone Together initiative, which centred on a consumer reward promotion offering motorists a free family portrait in return for Firestone purchases.
Mytyres.co.uk, the Delticom AG owned online retailer, is promoting the use of winter tyres by offering products priced as low as £18.10 per tyre. While it is not clear exactly which product is priced at this level, Delticom’s house brand is Star Performer produced by Nankang. Delticom published details of the promotion in a recent email which also included consumer information on air pressure and irregular wear advice. It even recommended a tread depth of at least 4mm for ideal tread depth.
Brian Smith is to leave Continental Tyre Group Ltd at the end of December, after 13 years as managing director. Since he joined in 1993, Continental’s UK turnover has more than doubled to £250 million and profit has reportedly reached record levels. His successor as managing director of the Continental Tyre Group will be announced before the end of 2006.
A car enthusiast enjoyed a unique taste of life in the fast lane, after taking an exclusive tour of the Williams F1 factory as a guest of Bridgestone. Robert Newton was given open access to the F1 team’s state-of-the-art Grove head office as the winner of a Tyres & Accessories competition to promote the Firestone brand. The trip enabled him to indulge his passion for fast cars and pick up some useful tips for one of his hobbies-cum-business ventures – building rally cars.
If you are a Gislaved Tyre dealer, you could be watching all your favourite films anytime, anywhere by the end of the year. Gislaved Tyres has launched a promotion for all its dealers, giving the chance for up to five staff to win a portable DVD player as a reward for increasing tyre sales. The competition will run throughout the final quarter of 2006 and winners will be able to claim their prizes before Christmas.
Viking Tyres has launched an exclusive promotion for all its dealers, with the chance for up to five staff at the winning dealership to win a fantastic Apple Ipod as a reward for Viking Tyre sales. The promotion will run during the final quarter of 2006 enabling the winners to claim their prizes before Christmas.
Few people in the tyre business would argue against the fact that cold weather tyres confer significant safety benefits when temperatures fall – the figure of 7ºC is the usual benchmark quoted – and yet the cold weather tyre market in the UK is a fraction of the overall total.
Pirelli has awarded £1,000 in Thomas Cook holiday vouchers to the top performing Ford Rapid Fit tyre dealers, with regard to Pirelli sales, in the North and South Regions respectively. A further £1,000.00 in Thomas Cook vouchers was awarded to the next highest performer overall.
Pirelli was delighted with the increase in sales as a result of the promotion.
The winners are:-
1st South
Bristol Street Motors, Bristol Road, Gloucester
Winner: Mr Alan Slater
1st North
T C Harrison Ford, Stukeley Meadows, Huntingdon
Winner: Mr Mark Nelson
3rd Highest Performer Overall
Brunel Ford, Ashton Gate, Bristol
Winner: Mr Neil Scull
Viking International has introduced a special battery promotion to cater for the autumn/winter demand for replacing car batteries. For all the early bird customers who buy 20 Varta or 15 Power Pak batteries before the end of September, Viking is offering a selection of goodies free, such as POS materials, a quality branded fleece and a battery stand worth £50. Customers can also enjoy extended credit terms as part of the offer.
Michelin is launching a summer campaign designed to benefit retailers and consumers purchasing its Pilot Road sport touring tyres during August and September. Consumers will get a free A3 Michelin European road atlas worth £11.99 with every pair of Pilot Road tyres purchased and will be entered into a draw to win £1,000 worth of World of BMW touring holiday vouchers.
Consumers buying four Michelin car, 4×4 or van tyres in a single transaction between 1 June and 31 July can claim up to £50 worth of free Sainsbury’s fuel vouchers. Michelin’s tyres already offer drivers excellent value for money due to their long life and low rolling resistance and with this offer they now cut the cost of motoring even further.
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