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Toyo Promotes Masaharu Yoshimoto to Senior Corporate Officer

Toyo Tire & Rubber Co., Ltd has promoted its US president, Masaharu Yoshimoto, to the position of senior corporate officer beginning 1 April 2008. Currently a corporate officer for the company, Mr. Yoshimoto is both president and CEO of Toyo Tire USA Corp. (TTC), a position he has held with the Cypress, California-based company since July 2005.

Mr. Yoshimoto joined Toyo Tire & Rubber in April 1972. During his tenure with the company, he has worked in several world markets including the United States, twice, and Australia, where he became MD and CEO of Toyo Tyre & Rubber Australia Limited in June 2001. He served in that position until his appointment as senior vice president of TTC in February 2005.

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Barum Dealers Burn Some Rubber

Viking International has announced the winning dealers of its recent Barum Tyres rally driving promotion. Dave Edmunds, owner of Edmunds Exhaust & Autocare Ltd. was the proud winner for category A. Phil Park for TBE Motor Services came out on top for his category and David Lovett of Saxon Tyres was the category C winner.

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Bridgestone Appoints New First Stop BDM

Dean Dyoss has been appointed as a business development manager for Bridgestone’s First Stop network of independent tyre dealerships. Responsible for Bridgestone’s northern region, Dean will work with dealerships from Stafford to Scotland. Having joined Bridgestone from Kwik Fit, Dyoss is reportedly pleased to join the company as it aims to expand its First Stop Network by a further 30 outlets during the course of the year.

Commenting on his appointment, Dean Dyoss said: “Bridgestone is such a high profile brand and this role presented a great opportunity for me to work with the number one manufacturer in the industry. Having worked in the tyre retail industry for some time, I am looking forward to working in partnership with dealers to ensure that they benefit from key promotions and the wealth of support that the First Stop network provides.”

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Kumho’s Vietnam Plant Officially Opens

Kumho’s new tyre manufacturing plant in Vietnam’s Binh Duong province was inaugurated on March 5, reports the Vietnam Economic Times. Vietnam’s Deputy Prime Minister Nguyen Sinh Hung and South Korea’s Ambassador to Vietnam, Lim Hong-che, were present at the ceremony, during which a memorandum of understanding regarding investing a further US$300 million in stage two of the facility was signed.

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Crank It Up!

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Sealey launches new products all the time and one of the latest additions is a range of ‘Cranked Handle Ratchet Wrenches with built-in LED’.

Ergonomically designed and finished in Chrome Vanadium steel, the wrenches come as standard with comfort handle and anti-slip grip. For ease of use in restricted areas, they feature an ultra smooth 72-tooth ratchet action allowing ratcheting in increments of only 5º. The built-in LED light shines through sockets, illuminating the work area directly – particularly useful when working in and around engines where light is restricted. Sealey supplies these wrenches in three different drives, 1/4”, 3/8” and 1/2”.

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NETE Promotes Dedicated Staff

North Eastern Tyres and Exhausts (NETE) has appointed a new depot general manager at its Middlessbrough depot and a new retail manager in Goole. Darren Boreland, 29, from West Cornforth, has been promoted from reception manager, a position he has held for the past 18 months, to general manager at the Middlesbrough depot.

Boreland’s new role will see him oversee the running of the Middlesbrough depot as well as continuing to implement the company’s ethos of providing first class customer service. Commenting on his promotion, Boreland said: “I am really pleased to be given this opportunity as North Eastern Tyres really is a car care specialist with a difference. I am looking forward to not only meeting company goals but exceeding them, in order for the company to continue its rapid growth.”

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Birla to Establish Sri Lanka Carbon Black Plant

Sri Lanka has been named as the location for the Birla Group’s new carbon black facility. The company, one of India’s largest corporations, looks likely to invest RS 4.8 billion (US$120 million) in the plant, which will be located in the country’s south, within the Koggala Export Processing Zone.

“The matter has been under discussions since last year. Aditya Birla Group is likely to go ahead with its proposed $120 million investment on the carbon black plant in Koggala Export Processing Zone, in southern Sri Lanka,” an official was quoted as saying. In a statement Birla said it expects to be granted the clearance to proceed subsequent to a recent meeting between Sri Lankan Minister for Enterprise Development and Investment Promotion Sarath Amunugama and senior Birla Group executives.

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Sealey Vehicle Service Equipment Promotion

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Sealey has launched its latest Vehicle Service promotion featuring nearly 400 of the hottest products for the professional Auto Engineer.
The 32 page promotion includes a combination of new and innovative products and incredibly low priced deals, with up to 77 per cent off list prices.

Amongst the many products featured is a new range of EOBD (European On-Board Diagnostics) Code Readers which save time and money by taking the guesswork out of fault-finding and diagnosis.
Also available with 31 per cent off list price is the new VS8192 Colour Video Bore Scope – ideal for internal inspection of cylinder bores, engine components and other machinery/industrial applications.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
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  • Read Tyres & Accessories magazine online/in print

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Marangoni Tread Appoints New European Marketing Manager

Marangoni Tread S.p.A has announced the appointment of Martin Kalagin to the position of marketing manager, a role in which he will oversee all Marangoni Tread and Ellerbrock marketing activities in Europe, with a particular focus placed upon the promotion of the company’s RingTread System.

Before joining Marangoni, Kalagin spent close to a decade working for Bridgestone Europe, Marangoni’s former joint venture partner, in Brussels. Originally employed in the Field Engineering & Product Planning Department, from 2004 Kalagin served as business development manager for the company’s European retreading operations.

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The FIA Honours Bosch for Contribution to Road Safety

The FIA (Fédération Internationale de l’Automobile) has awarded Bosch its internationally acclaimed “FIA World Prize for Road Safety, the Environment and Mobility” in recognition of the contribution Bosch has made to global road safety through its ESP safety system. On December 7 FIA President Max Mosley presented the trophy to the CEO of Robert Bosch GmbH, Franz Fehrenbach, at the FIA gala in Monaco.

“Bosch has played a pivotal role in the development and promotion of the most effective car safety system since the invention of the safety belt,” Mosley explained. In his acceptance speech, Fehrenbach replied: “This prize is a distinction for all our associates: for the engineers who developed the system, for the associates in our plants who have been producing this system to the highest quality standards for many years now, and not least for the marketing experts who have never tired of communicating the benefits of this system.” The FIA World Prize is presented every year to a person or an organisation that has made an outstanding contribution in the areas of road safety, the environment or mobility.

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Interstate Expands Team

Theo de Vries, Vice President of Interstate Tires, has announced two new additions to the team; Stefan Snoek and Pascal Kramer. Stefan Snoek is the new International Sales Manager. He has seven years’ experience within the tyre industry and has in-depth knowledge of the European tyre market. His job will include substantial travelling, participation in trade shows and customer service.

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Apollo Tyres Launches Virtual Tennis Game

Apollo Tyres and zapak.com have partnered to produce an online tennis game on India’s largest gaming portal. As a part of the promotion Zapak Digital Entertainment has created a unique property called Apollo Tyres Tennis II. Said Mr Avik Chattopadhyay, Head, Corporate Marketing Group, Apollo Tyres Ltd: “We at Apollo are committed to promote tennis as a sport in India. Since online gaming has become a rage with Indian youth, we joined hands with zapak.com, to reach out to a larger audience. Tennis is one of the most popular games on zapak.com and we found here an opportunity to nurture this interest. Apollo Tyres is the first corporate to have a branded game on zapak.com.”

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Cassie Hits the Road with NGK BoxClever

NGK is once again hitting the road with its BoxClever van, and this year ‘BoxClever Girl’ Cassie will be adding her enthusiastic support to what NGK hopes will be an exciting national tour. Every week Cassie and the BoxClever van will be travelling to different parts of the country, visiting garages and inviting mechanics who have not already done so to participate in the BoxClever promotion as well as providing the opportunity for all to win additional free ‘spot prizes’.

Since NGK first launched BoxClever in the autumn of 2004, its growth in popularity has been such that thousands of garages across the UK have taken part in the promotion, winning van loads of free gifts varying from NGK merchandise to hi-fi and computer games.

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Viking Offers Rally Driving Prizes

Fast and furious rally driving prizes are up for grabs in the final quarter’s promotion from Viking International for its private tyre brands Viking, Gislaved and Barum Tyres. Each rally driving experience is for two people and is available at a number of locations across the UK. On the day, winners will begin with an introductory briefing session from an experienced instructor then take their place behind the wheel and put into practice some of the skills used by professional rally drivers to power slide around the track as quickly and safely as possible. There will be three pairs of tickets and dealers will be automatically entered into the promotion, running from 1st September until 30th November 2007.

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Cambrian Dealers Win Free Bridgestone Rubber

Tyre retailers from Colchester and Weymouth have secured free Bridgestone rubber to reward their support of a prize draw aimed at promoting bike safety. Sean Davies, of Sean Davies Service & Repair, and Alison Bethell, of Full Throttle, each won of a set of Battle Wing tyres after encouraging customers to win an off-road skills weekend in South Wales in return for a free tyre health check. Bridgestone UK also used the promotion with Cambrian Tyres to raise awareness of its new Battle Wing BW 501-502 pattern, which is designed for road and off-road use on powerful adventure sports bikes.

Sean and Alison were among scores of Cambrian account holders to get involved, submitting entry forms on behalf of customers who fancied the thrills and spills of off-road riding.

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