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Tennis Programme Not Just for Brand Awareness, says Apollo

In light of accusations that its programme to nurture up and coming tennis talent is little more than another means by which to promote brand awareness, Apollo Tyres has reiterated that its ‘Apollo Tyres Mission 2018’ scheme is a “programme to identify, nurture and create world-class tennis players in India who will challenge, perform and win on the world stage, with at least one becoming a Singles
Grand Slam champion by the year 2018.”

The All India Tennis Association (AITA), however, views the Apollo programme differently. According to AITA secretary Anil Khanna, the company is doing little in the name of tennis development and is instead using the programme as an opportunity to promote its own brand. In a letter to Apollo Tyres the AITA asked the company to be “transparent” and reveal how much it has to date spent on Apollo Tyres Mission 2018, a scheme the tyre maker claims to have earmarked Rs 1 billion (£11.6 million) for. Apollo says it is unable to provide details of any money so far spent.

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Related news:

  1. Apollo Tyres Launches Virtual Tennis Game
  2. Apollo Sets its Sights on Dunlop Zimbabwe
  3. Apollo Launches India’s first W-speed Rated Directional Tyre
  4. Apollo Tyres Mission 2018 Scholarships Announced
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Sealey Christmas Promotion

Sealey has got into the Christmas spirit early with its Christmas promotion, which offers over 400 exciting deals and more than 50 new products, promising something for everyone, whatever their area of interest and expertise. The promotion, which is valid until 31st December, offers up to 69 per cent discount and products include Sealey’s ever-popular Topchest Combo deals including free tools, trolley jacks, compressors, car starter/chargers and too many hand tools to mention.

To get your hands on the 56-page bumper catalogue, contact your local Sealey distributor, call the company direct or visit their website and make it a Happy Christmas for your workshop.

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Sealey’s Aids To Servicing

Sealey’s Autumn 2008 Vehicle Service Tools promotion features hundreds of products and tools for the workshop or garage, including more than 70 new products.

Some of these are basic, simple ideas which are nevertheless extremely useful when servicing vehicles. One such is the VS0140 Bonnet/Tailgate support – as the name suggests, it is primarily used to prop open bonnets and tailgates, but it can be used to hold open doors, or depress accelerator, brake or clutch pedals.

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  4. Spring Cleaning Your Warehouse?
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Hankook Gives Away Another TV

Neil Smith’s vigilance in taking care of his car has paid dividends after the Southampton man won 40-inch TV courtesy of Hankook. A trip to Southampton Tyre and Auto Centre, and subsequent prize, couldn’t have been better timed for Neil and his wife Brenda who have been considering an upgrade for some time. Nick Ripley from Southampton Tyre and Auto Centre in Burgess Road said he was delighted to hand over the final prize in the summer promotion: “The Hankook promotion has been a great way to encourage more motorists to have their tyres checked and it was great to have one of the three summer winners.”

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  2. Hankook Puts Harris in the Picture
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  4. Firestone: Brand Awareness Campaign Successful
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Hunters Win Barum Take a Break Promotion

Viking International has announced that Hunters of Linlithgow are the winners of the company’s recent mini-break promotion for Barum Tyres. All Barum dealers took part in the promotion which ran from 2 June and 25 July. John and Mari Hunter, owners of Hunters of Linlithgow, were the proud winners and received £500 of holiday vouchers towards a short break of their choice. With a great deal of experience in the motor trade, John and Mari established Hunters of Linlithgow six years ago. They now have twenty-two employees and are the largest Viking International Barum dealer in the UK. John Hunter commented: “Barum is a quality brand and we get a lot of repeat business from it. We plan to use the vouchers to get away to the sun during the winter, thanks to Viking International.”

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  3. Viking Offers Rally Driving Prizes
  4. Suzuki Announces Support for Tyre Safety Month
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Sealey’s Digital Tyre Gauge

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Sealey’s Digital Tyre Inflator Gauge is just one of 70 new service tools featured in the company’s current Vehicle Service promotion. The SA391 gauge, calibrated in bar, psi, kg/cm² and Kpa, features a built-in LED worklight for use in low visibility areas along with auto power off, to preserve battery life. To celebrate the launch the SA391 is featured in Sealey’s Vehicle Service Promotion, saving you £20 off list price and offering a free Digital Tyre Tread Depth Gauge, which is also new to Sealey’s vehicle service range.

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Apollo Begins Quest for New Factory Site in Hungary, Slovakia

Apollo Tyres will begin its search for possible new sites for its European factory at the start of September. According to the company’s public relations agent in Hungary, sites both in Hungary and Slovakia will be considered.

The site assessment process is expected to take several months, the agent said. Meanwhile, twenty-seven Hungarian towns have voiced an interest in hosting the tyre manufacturing facility. The trade promotion organisation International Trade and Development Hungary has forwarded information on a number of sites to the tyremaker’s Hungarian agency, and the level of direct contact it is receiving from local governments in Slovakia is increasing.

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Related news:

  1. Apollo Tyres Suspends Production at Vadodara Plant
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  3. Redevelopment for Apollo Factory Site
  4. 26 More Hungarian Municipalities ‘Interested’ in Apollo Tyre Factory
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Hankook Puts Harris in the Picture

Hankook has given away another 40-inch TV as part of its summer promotion offering motorists a free tyre check at dealerships in the south. Prize-winner Mark Harris commented: “I’m just delighted to have been picked as a winner,” said Mark who collected his prize from Tyreland in Southampton just in time for the Olympics. “I had my tyres checked and had forgotten about the competition but it’s a great prize.”

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26 More Hungarian Municipalities ‘Interested’ in Apollo Tyre Factory

The Hungarian Ministry of Economy and National Development has announced that a total twenty-seven Hungarian municipalities have signed a letter of intent to become the new site for Apollo Tyres’ new 200 million tyre factory. The announcement follows earlier reports that the Hungarian region of Polgar was interested in hosting the factory.

According to the Hungarian government, the joint declaration was signed by the municipalities of Ajka, Bábolna, Érd, Hatvan, Heves, Isaszeg, Jászberény, Kalocsa, Kapuvár, Kazincbarcika, Kiskunfélegyháza, Komló, Maklár, Marcali, Mezőkövesd, Mezőtúr, Miskolc, Mosonmagyaróvár, Nagyatád, Nagykanizsa, Polgár, Szeged, Szentes, Sziksza, Szolnok, Zagyvarékas and Záhony.

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New Kwik-Fit Corporate Account Mgr to Sit in Mastermind Hot Seat

Newly promoted Kwik-Fit Fleet corporate account manager and sports fanatic Luke Penn will appear in the final of BBC Television’s ‘Sport Mastermind’, which will be broadcast shortly. Penn, 39, was among the 36 people selected from thousands of applicants to contest nine heats. The six highest scoring heat winners then qualified for the final, with Luke qualifying in fourth place after successfully answering two minutes of rapid fire questions on the Grand National and then two minutes of sports general knowledge questions.

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Pirelli Foundation to Study Eco-Tyres With Shandong University

The Silvio Tronchetti Provera Foundation and the University of Shandong in Jinan (China) have signed a research agreement that will see the two parties cooperate on research into “the new generation of ecological tyres.” University researchers will work together with Pirelli Group’s R&D department in China with a view to producing advanced low rolling resistance tyres. Pirelli Group has been involved low rolling resistance research for some culminating in the production of “eco-compatible” products such as the new “Cinturato”, presented in Europe at the beginning of 2008.

The Italian-Chinese agreement also includes two joint research initiatives, which aim respectively at realizing more consistent compound mixtures and the study of low-temperature tyre vulcanization.

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Bridgestone Americas Appoints First Female Plant Manager

Bridgestone Metalpha U.S.A., Inc. (BMU), a subsidiary of Bridgestone Americas Holding, Inc., announced on August 11 that Donna Bright has been promoted to plant manager of the BMU radial steel cord manufacturing facility in Clarksville, Tennessee. With the promotion, effective August 16, Bright becomes the first female plant manager at any Bridgestone Americas facility.

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  4. Steely Determination
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Take Charge With Sealey

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Sealey has introduced its new range of Compact Auto Maintenance Battery Chargers; simply plug in, turn on and the charger does the rest. These new chargers use inverter technology with micro-chip management to read the battery condition, adjusting their behaviour to optimise the battery charging process. They have multiple charging cycles with profiles designed to cram the battery with the maximum amount of charge, in the most effective time period, maintaining it at this level.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Sealey’s Digital Tyre Gauge
  2. Dunlop Treads on British Lifestyle
  3. Crank It Up!
  4. Sealey’s Summer Promotion
/by

Sealey Gets Ready For Winter

Like it or not, winter is fast approaching and Sealey has come up with a promotion to help keep those winter blues at bay. Launching on the 1st September 2008 with offers valid until the end of February 2009, Sealey’s 64 page ‘Winter Lines’ promotion will see you right through the chill with discounts on many must-have items.

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Hofmann Megaplan Go Posh

Hugely successful and full of ambition– a description that could be applied to both tyre equipment supplier Hofmann Megaplan and League One Football outfit Peterborough United, and the 2008/2009 football season will see the pair join forces as ‘The Posh’ target promotion to The Championship with Hofmann Megaplan as one of their commercial partners.

Hofmann Megaplan have become official sponsors to the Cambridgeshire team, whose ground is only a short drive up the A1 from the company’s HQ, and whose terraces have been a regular haunt for Hofmann Megaplan MD James Boon for the last 20 years.

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