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Multi-Platform Promotions Coming from Toyo

Toyo Tire USA has launched its new brand awareness advertising and promotion push for 2009. The effort includes all-new TV and print ads, as well as POS kits dealers. Toyo’s new 30-second TV ad, entitled “People Who Know,” features a Toyo dealer explaining the value of Toyo tyres, including the brand being voted the number one overall tyre brand for seven of the last nine years in Tire Review’s annual Tyre Brands Study. The spots will run during NASCAR events on ABC and ESPN2, NHL playoffs and Stanley Cup finals on NBC, and the shows Pinks on Speed, Modern Marvels on the History Channel, and American Chopper on TLC.

The commercial is also online at http://toyotires.com/about-us/tv-commercials. The new print ads will run throughout the year in publications like Motor Trend, Car & Driver, Road and Track, and Automobile, as well as niche publications like Truckin’, Dirt Sports, Car Craft, Hot Rod, Modified, and D Sport. The new dealer POS kit entitled “Natural Selection” is “loosely based on the Darwinian theme ‘only the fittest survive,’” said Toyo, and touts its light truck, high performance and luxury touring products. As in previous Toyo POS promotions, dealers can submit a photo of their store display to enter a contest to win prizes such as a mini HD video camera. (Tire Review/Akron)

21st April 2009/by Tyrepress Editors

Granutech-Saturn Names Mike Hinsey as International Vice President

Tyre recycling machinery maker Granutech-Saturn Systems has announced the appointment of Mike Hinsey as international vice president and the promotion of Scott White to the position of sales manager. Hinsey, a 25-year Granutech veteran, was previously the company’s international sales manager, a post he held for more than 15 years. In his new position he will develop and direct all non-US sales efforts, will oversee the activity of a number of sales agents with international territories, and will report to Granutech’s board of directors.

20th April 2009/by Tyrepress Editors

Bridgestone Chooses not to Appeal Cartel Fine

On January 28, Bridgestone Corporation (BSJ) and its UK subsidiary, Bridgestone Industrial Ltd. received notice from the European Commission regarding a 58.5 million euro fine for the company’s alleged participation in an international marine hose cartel. BSJ reported on April 16 that, after careful consideration, it has decided the most appropriate action for it to take is to bring the course of proceedings to an end and focus upon the “reinforcement of its compliance system and promotion of preventive measures.” Therefore, BSJ confirms it will pay the imposed fine rather than appeal the decision.

16th April 2009/by Tyrepress Editors

Blue is New Green for Canadian Tire

Following the success of Canadian Tire’s 2008 “Buy a Bulb, Plant a Tree Campaign,” Canadians can again help the environment by purchasing an environmentally-friendly Blue Planet product and having a tree planted in their name. The promotion will take place from 11 April to 8 May at Canadian Tire stores across Canada, in partnership with Trees Ontario. Like the 2008 campaign, it is expected that the Blue Planet Program will result in the planting of an additional 100,000 trees.

“Together with our customers, we are part of the solution for creating a sustainable environment. Through product innovation, Canadian Tire provides customers with quality merchandise that meets their needs and supports their personal environmental goals,” says Reg McLay, senior vice president of marketing and sourcing services for Canadian Tire. “This initiative not only offers customers environmentally-preferred product solutions for their home, but also allows us to give back to the communities across Canada through the planting of trees.” The Blue Planet product line includes items such as natural household cleaning products, CFL light bulbs that use 75 per cent less energy, rechargeable batteries, energy meters and more. (Tire Review/Akron)

9th April 2009/by Tyrepress Editors

Fleet ‘Stimulus Package’ Now Available

Pressure Systems International, along with Wirth Financial and Velociti, is offering a new “stimulus package” program for the trucking industry during the Technology & Maintenance Council’s annual meeting and transportation technology exhibition in Orlando, Florida. The MTIS Stimulus Package is a turn-key, buy four get one free retrofit program that will allow fleets to purchase four retrofit kits, including installation, directly from Velociti, for any axle combination and have an immediate 20 per cent savings on the cost of the MTIS by PSI product. Velociti will perform kit installations at fleet locations.(Tire Review/Akron)

11th March 2009/by Tyrepress Editors

TRIB’s Brodsky to Give Retreading Presentation at Autopromotec

Not only will the Tire Retread & Repair Information Bureau (TRIB) be exhibiting at the Autopromotec show between may 20 and 24, 2009, the organisation’s managing director has been invited by the sponsors of the exhibition to make a presentation titled, “How the Tire Retread & Repair Information Bureau Helps to Promote and Defend the Retread and Tire Repair Industries Worldwide”. Brodsky’s presentation will take place on Thursday, May 21 at 4:00pm.

3rd March 2009/by Tyrepress Editors

15 First Stop Branches Sport New Look

Bridgestone’s First Stop network has completed a refurbishment programme which sees 15 stores branded with new signage for 2009. The programme saw 15 of First Stop outlets fitted with new signage as part of the ongoing development to strengthen the brand and its network of quality tyre dealerships throughout the UK. The signage packages included complete First Stop branding for the exterior of the depots as well as the refurbishment of existing signage and exteriors.

As well as the installation of new signage, the past year has seen the opening of the UK’s first ‘model stores’, at Kingsway, Spalding and ETB, Stratford, and the refurbishment of a number of stores for the First Stop network.

21st January 2009/by Tyrepress Editors

Goodyear Dunlop UK Combines Farm/OTR and Truck Divisions

Goodyear Dunlop UK has announced the combination of its Farm and OTR department with its Truck department. As part of this change, Andy Morris, who was previously the director of Farm and OTR, will take on the new role of commercial sales manager. Morris is a 33-year Goodyear Dunlop veteran, and the company notes that he led the Farm department into a profitable position, crafting a skilled and specialised sales team.

14th January 2009/by Tyrepress Editors

Michelin to Begin India Plant Construction in February

The government run business promotional organisation of India’s Tamil Nadu state is said to be in the final stages of granting Michelin in-principle clearance to establish a large project in the Chennai region. The State Industries Promotion Corporation of Tamil Nadu (SIPCOT) has set aside 290 acres of land for Michelin’s use, and the company is likely to begin construction work in February.

9th January 2009/by Tyrepress Editors

Sealey’s New Year Sale

With the holidays over, what better way to kick off 2009 than with Sealey’s New Year Sale which launched on the 1st January 2009? This massive 48-page promotion is packed with hundreds of Sealey’s fastest moving tools and equipment. Whether a professional or serious DIY enthusiast, now’s the chance to get organised and your garage or workshop in check for 2009. The promotion runs until the 28th February 2009 and copies of this promotion and Sealey’s latest catalogue can be obtained from local Sealey distributors or directly from Sealey.

6th January 2009/by Tyrepress Editors

Bridgestone Leads Look at NHL’s Best Captains

Bridgestone Americas has kicked off a couple of promotions to support the Bridgestone brand role as the official tyre of the NHL. The Bridgestone Greatest NHL Captains promotion allows hockey fans to visit NHL.com and select the greatest NHL captains for each of the past four decades. The Nov. 11 to Dec. 21 effort will also present captains programming and content via the NHL Network and NHL.com.

The promotion will culminate with the greatest captains of each decade being announced in a special tribute during the NHL SuperSkills competition on Saturday, January 24, 2009 at the Bell Centre in Montreal during the NHL All-Star Weekend. In cooperation with the NHL Network and NHL.com, a 20-part original series “Captains Driven By Bridgestone” will be broadcast on the NHL Network from November 2008 through April 2009. Each show will include a feature on one NHL Captain through exclusive interviews and profiles. (Tire Review/Akron)

11th November 2008/by Tyrepress Editors

Bike Tyrestore Surveys Customer Service

Motorcycle tyre wholesaler Bike Tyrestore (BTS) is once again asking customers for their opinions about its service. BTS conducts the survey every year, asking buyers to rate all aspects of the service it provides on a scale of 1 (abysmal) to 10 (brilliant). All survey forms returned by freepost to the Birmingham based wholesaler, are entered into a draw with the first picked out of the hat winning form’s a Fortnum and Mason Christmas Hamper worth in excess of £150. BTS MD Peter Smith told Tyres & Accessories that performance score rates are generally 9 or 10 and that every year useful ideas and suggestions are picked up from the survey.

29th October 2008/by Tyrepress Editors

Marketing Genius’ Plan Backfires

To attract customers, a fast fit outlet can offer value for money, good service and a product range that suits varying motoring requirements – or they can place a wrecked car, complete with an authentic looking deceased driver, outside the premises. Shop managers tempted to opt for this second retailing approach, however, should learn from Frank Holcomb’s experience.

28th October 2008/by Tyrepress Editors

Viking Gives Away More Holidays to Dealers

Viking International has named more winners of its recent promotion of Viking and Barum tyres, which saw £500 of Thomas Cook holiday vouchers on offer as a reward for tyre sales. Whitehouse Tyre Sales, based in Bristol was the lucky winner for Viking Tyres. Business partners John Chapel and Dave Buck received the vouchers from Area Sales Manager, David LeTall, who has been selling them tyres for nearly forty years.

John Chapel commented: “We offer a range of services and are a dying breed of businesses that’ll fit anything from a one-off tyre to an earthmover – no job too big or small! The vouchers make a great prize and will go to the staff as thanks for their hard work.”

21st October 2008/by Tyrepress Editors

Cooper Launches Rebate Promotion

With its U.S. plants back on-stream, Cooper launched a national rebate promotion. The “Take the Money and Ride” promotion, which runs through Dec. 31, gives consumers a $50 rebate with the purchase of four qualifying Cooper tyres at participating dealers nationwide. “We are confident in the quality and performance of our tyres,” said Hal Gardner, Cooper vice president of marketing. “A large-scale event like the national tyre sale gives us the opportunity to share that quality and performance with consumers at a price that is affordable even in a tight economy.”

The promotion features a mail-in rebate of $50 for consumers buying a set of four Cooper CS4 Touring, Cooper Lifeliner GLS or Discoverer ATR and H/T tyres. Cooper said the national effort will be promoted on commercials airing on a number of TV channels, including ABC, ESPN, ESPN2, Versus, Raycom Sports and Fox Sports Regional, as well as with in-store POS materials. (Tire Review/Akron)

7th October 2008/by Tyrepress Editors