Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over a three-year period. The deal sees Prometeon partner with the men’s, women’s and junior teams for three years from 2024-2026.
Prometeon Tyre Group UK has appointed Ilke Bor as the new marketing manager for the UK, Eire and Nordics effective from 1 December 2023. Bor will be responsible for the company’s marketing strategy and plans to “continue to build market share and sales for Prometeon’s premium brand tyres across the region”. The development of Prometeon’s SuperTruck network will be a key focus of Bor’s work.
Hawthorns Logistics, a family run business based in Washington, Sunderland, has signed a 12 month Pay-as-You-Go contract with Prometeon Tyre Group for the company’s entire fleet. The contract includes Prometeon’s central billing tool, PRO Management.
The partnership that began between Prometeon Tyre Group and Italian football club Parma Calcio 1913 a year ago continues in 2023-24. When the new Serie B season begins later this week, the tyre maker will return at main sponsor and again be present on players’ shirts. Prometeon also becomes Official Tyre Partner this season and will supply tyres for the coach used by the club’s first team.
Prometeon Tyre Group UK has appointed Malcolm Smith as Agricultural Sales Manager for UK, Eire and Nordics. He will be responsible for brand development and sales for Prometeon’s Agricultural tyre products and services covering all farm machinery, trailers, tractors, sprayers, combines and loadalls throughout the UK, Ireland, and Northern Europe, North Atlantic, including Denmark, Finland, Iceland, Norway and Sweden.
In its Sustainability Report for 2022, Prometeon Tyre Group shares that it has ratified the previously set green policy at a global level across the entire value chain, from production to sales. What’s more, the company says the report covers “new challenging targets” for reducing environmental impact by 2030.
The Prometeon Tyre Group report that they enjoyed a successful debut at the Road Transport Expo at NAEC Stoneleigh 28-30 June. According to the company, fleet operators were particularly keen to understand how the newly launched UK SuperTruck network can bring real efficiencies to their business.
Durham based Hargreaves UK Services has signed a pence per kilometre (PPK) contract with Prometeon Tyre Group for their Bulk Logistics Division. In addition to managing Hargreaves Bulk Logistics Division Prometeon will take on Hargreaves Industrial Division that includes 32 trailers and 18 tractor units that work on critical infrastructure the length and breadth of the UK building on Prometeon’s successful relationship with Hargreaves UK Services.
Prometeon Tyre Group is exhibiting at the Road Transport Expo [RTX] 2023 at NAEC Stoneleigh from 28-30 June. Stand GR37a, Hall 2a will feature the improved Serie 02 range of tyres and the Prometeon team will also be demonstrating their Pro Service solutions and the company’s UK SuperTruck network.
There are many changes in our latest leading tyre manufacturers ranking. The 2023 table, which lists the world’s leading tyre companies according to their full-year 2022 financial results, particularly highlights the shifts that have taken place this year in the second half of the top 20. Meanwhile, the top nine tyremakers appear to be an increasingly stable group. Between places nine and 10, there is still a gap of some 1 billion euros, something that is clearly hard to overcome for newcomers. However, as insurmountable as it appears, the gap is obviously narrowing.
Prometeon Tyre Group has launched its new SuperTruck UK network to supply its branded tyres alongside tailored maintenance and audit services for truck fleet operators. SuperTruck was first launched in Italy in 2019 and is successfully rolling out to six other European markets: Poland, Greece, Cyprus, Spain, Germany, and Switzerland. According to the company, Prometeon UK has been working with an initial 16 tyre dealers to tailor their product offering and services in line with the company’s SuperTruck initiative designed uniquely to support the needs of truck fleet operators.
Third generation family-owned Heffernan Tyres, based in Kildare, enjoys a long-standing relationship with Prometeon supplying their customers with a range of Pirelli-branded tyres including the new Series02 line-up.
Prometeon recently organised an exclusive 4×4 off-road driving experience in the Dublin Mountains with their Irish distributor Heffernan Tyres, for tyre dealers from all corners of Ireland.
Prometeon has expanded its Pirelli Serie 02 line of commercial vehicle tyres with the addition of a new trailer tyre designed for use on articulated trailers and suited to vehicles carrying particularly large loads and volumes over long haul routes. The Pirelli H02 Pro Trailer is available now in Europe and Turkey in sizes 435/50R19.5 and 445/45R19.5. The specialist commercial tyre manufacturer says the tyre offers a blend of excellent fuel economy and optimised operating costs, helping it to excel on long routes and motorway journeys. The tyre supersedes the previous ST:01 Neverending Super Single, offering all-round improvements, especially in rugged performance, safety, and load capacity.
It may not produce motorcycle tyres, but Prometeon Tyre Group benefits from the exposure the Pirelli brand gains as top sponsor and tyre supplier to WorldSBK. Prometeon also took on WorldSBK official sponsorship in April 2022 and now seeks to further raise its profile amongst those who enjoy riding fast on two wheels by becoming co-title sponsor of the Yamaha WorldSBK team.
Prometeon Tyre Group has appointed Ali Yilmaz as the new managing director for the UK, Ireland and Nordics, effective from 1 January 2023. The move sees Yilmaz promoted from commercial director to the leadership role of the cluster, replacing interim MD Francesco Antonacci.
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