Prometeon inaugurates new headquarters
Prometeon Tyre Group is now at home in a new headquarters in Milan, Italy. The company now operates out of the SuperLab building in the Bicocca district.
Prometeon Tyre Group is now at home in a new headquarters in Milan, Italy. The company now operates out of the SuperLab building in the Bicocca district.
Cheshire-based Arclid Transport has renewed its tyre supply and fitting agreement with Prometeon Tyre Group, a fixed pence per kilometre (PPK) contract that covers the entire 95-strong Arclid fleet of 45 trucks and 60 trailers, predominantly made up of 6×2 artics and tri-axle trailers.
Aeolus Tyre Co. Ltd has dissolved its direct license contract with Pirelli Tyre S.p.A. for Industrial segment technology, replacing this agreement with one it signed with Prometeon Tyre Group S.r.l. (PTG) earlier in the month. According to the terms of the new agreement, Aeolus Tyre will receive patented and proprietary technology that Pirelli has licensed to PTG.
Under a multi-year collaboration, Rockwell Automation will implement its Manufacturing Execution System (MES) in Prometeon Tyre Group facilities in Italy, Türkiye, Egypt and Brazil. The industrial automation and digital transformation specialist explains that the goal of this program is to enhance the tyre maker’s digitalisation strategy, elevating manufacturing efficiency, sustainability and technological advancement.
Prometeon Tyre Group launched the first Prometeon-branded Serie 02 tyres, the S02 Pista, into one of the toughest testing crucibles in the world, the Saudi Arabian Dakar Rally. Four Italtrans and Tibau team trucks equipped the Prometeon S02 Pista on 5-19 January, marking Prometeon’s first official participation in a competition. Roberto Righi, CEO of Prometeon Tyre Group, said launching “a product in what is regarded as the world’s toughest race for trucks” marked “an important step” in the company’s history.
Prometeon Tyre Group has become a full corporate member of ETRMA effective immediately. ETRMA president Chris Delaney welcomed the decision, saying: “I am thrilled to welcome Prometeon as a full Member of ETRMA. Their membership will enhance the representativeness and expertise of the organisation”.
Cheshire-based logistics provider Brit European has extended its long-standing relationship with Prometeon Tyre Group with the renewal of its 12-month rolling Pay-as-You-Go contract, which includes Prometeon’s ‘PRO Management’ central billing and tyre management tool. This agreement covers Brit European’s entire fleet of 162 tractor units and rigids, 201 trailers, and a mix of cars and vans. Prometeon supplies Brit European with its latest Pirelli Serie02 tyre products.
Prometeon Tyre Group has signed an agreement with the Italian Football Federation (FIGC) to become the Official Tyre Partner of all Italian national football teams over a three-year period. The deal sees Prometeon partner with the men’s, women’s and junior teams for three years from 2024-2026.
The partnership that began between Prometeon Tyre Group and Italian football club Parma Calcio 1913 a year ago continues in 2023-24. When the new Serie B season begins later this week, the tyre maker will return at main sponsor and again be present on players’ shirts. Prometeon also becomes Official Tyre Partner this season and will supply tyres for the coach used by the club’s first team.
Prometeon Tyre Group UK has appointed Malcolm Smith as Agricultural Sales Manager for UK, Eire and Nordics. He will be responsible for brand development and sales for Prometeon’s Agricultural tyre products and services covering all farm machinery, trailers, tractors, sprayers, combines and loadalls throughout the UK, Ireland, and Northern Europe, North Atlantic, including Denmark, Finland, Iceland, Norway and Sweden.
In its Sustainability Report for 2022, Prometeon Tyre Group shares that it has ratified the previously set green policy at a global level across the entire value chain, from production to sales. What’s more, the company says the report covers “new challenging targets” for reducing environmental impact by 2030.
Halfway into 2023, Prometeon Tyre Group speaks of “continuous growth” within its SuperTruck dealer network this year and shares news of a meeting of partners from around Europe at the first SuperTruck International Convention. This event in Parma, Italy brought dealers from the UK and other countries together and offered the opportunity to share current and future Prometeon strategies, products, and marketing activities, and to talk about expansion of the SuperTruck project in Europe.
Prometeon Tyre Group is exhibiting at the Road Transport Expo [RTX] 2023 at NAEC Stoneleigh from 28-30 June. Stand GR37a, Hall 2a will feature the improved Serie 02 range of tyres and the Prometeon team will also be demonstrating their Pro Service solutions and the company’s UK SuperTruck network.
Prometeon Tyre Group has launched its new SuperTruck UK network to supply its branded tyres alongside tailored maintenance and audit services for truck fleet operators. SuperTruck was first launched in Italy in 2019 and is successfully rolling out to six other European markets: Poland, Greece, Cyprus, Spain, Germany, and Switzerland. According to the company, Prometeon UK has been working with an initial 16 tyre dealers to tailor their product offering and services in line with the company’s SuperTruck initiative designed uniquely to support the needs of truck fleet operators.
British manufacturer of pig and poultry feed ABN, a division of AB Agri, has signed a new ‘pay-as-you-go’ deal with tyre supplier Prometeon. Tyres supplied under the arrangement include Pirelli Triathlon steer axle fitment and the Prometec TG01 remould product for the drive axle. Trailers within ABNs fleet use the Pirelli G02 tyre.
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