Yokohama to Launch New Eco-Tyre at Geneva Show
Yokohama Rubber plans to hold the European launch of its new ‘dB super E-spec’ at the Geneva Motor Show, which gets underway on March 3. The tyre is, according to Yokohama, the “ultimate eco-tyre designed to be environmentally friendly in all respects.” Other new releases will be the “ADVAN NEOVA AD08,” released in Japan in February and marketed here in the summer, and the W.drive cold weather tyre – the latest in the four-product “.drive” series – which will be released this coming winter.