Bridgestone Americas Lands Three ‘Consumers Digest’ Best Buys
Bridgestone Americas Tire Operations (BATO) reports earning three “Best Buys” ratings from Consumers Digest in the magazine’s recent tyre evaluation. A Bridgestone-brand and a Fuzion-brand tyre were acknowledged in the Performance Car Tires category along with a Bridgestone-brand tyre in the Touring Car Tires classification. This is a significant occurrence for BATA, as according to Consumers Digest, “Research shows that 62.7 per cent of consumers actually bought a product based on Consumers Digest Best Buy Seal.”
“We are very honoured to earn this kind of recognition for our Bridgestone and Fuzion-brand tyres,” said John Baratta, president, Consumer Replacement Tire Sales, U.S. and Canada, BATO. “Consumers Digest is an important and influential resource for consumers when they go to make buying decisions.”