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NAPA Launches Rebate Program for Brakes

In May, NAPA Brakes will launch a rebate program supported by a nationwide campaign for its Adaptive One brake pads and The Perfect Brake Job. Adaptive One pads have been engineered to offer superior stopping power, low noise and low dusting attributes. Adaptive One is tailored for any driving style, and boasts excellent coverage for passenger cars, light trucks and SUVs, according to NAPA

During the month of May, consumers can get The Perfect Brake Job – a combination of the correct premium parts and the correct repair procedures – for less, with a mail-in rebate. Those who have brake service at any participating auto repair facility with qualifying Adaptive One and Ultra Premium brake parts can get up to $90 cash back on a four-wheel brake job. Do-it-yourselfers who purchase qualifying Adaptive One or Ultra Premium brake parts at any NAPA Auto Parts store can get up to a $70 rebate on a four-wheel brake job. Media support for Adaptive One will include radio ads in 150 markets and satellite outlets; syndicated “Bob and Tom” voiced spots; USA Today color ads; Google ads; and FoxSports.com Fantasy MLB league advertising. (Tire Review/Akron)

1st April 2009/by Tyrepress Editors

JDI Appoints EuroVent Sales Rep

JohnDow Industries recently announced the appointment of Jeff Casey of JKC Associates as its newest manufacturer’s representative for the EuroVent product line. JKC, located in Powder Springs, Georgia, will represent EV in the states of Georgia and Alabama. Casey has been in the rep agency business over 25 years and in the Atlanta market since 1990.

EuroVent, a brand of JDI, is a manufacturer of cost-effective solutions for removing toxic exhaust fumes from auto repair facilities and dealership service departments. EV is the largest supplier of “rail type” vehicle exhaust systems in the United States, according to JDI.

Compared to traditional overhead and in-ground systems, the EuroVent Vehicle Exhaust
Extraction system offers limitless flexibility, maximum efficiency, minimal operating costs, ease of use, and reduced installation time. EV’s rugged aluminum rail design is virtually maintenance-free and creates a clean, modern, and professional image for any service department, JDI said. (Tire Review/Akron)

1st April 2009/by Tyrepress Editors

ContiBusinessCouncil Boosts Tyre Maker’s Plans

Continental Tire North America’s ContiBusinessCouncil, formed in 2004 to serve as a liaison between the company and its dealers, recently met in Huntington Beach, California, in conjunction with Continental’s launch of the new ExtremeContact tyre lines. “The feedback we receive from the Council has been an integral part of our strategy-building as well as our decision-making processes,” said Andreas Gerstenberger, executive vice president of sales and marketing for CTNA. “The council meets once a year, and also actively contributes throughout the year, and its suggestions have driven many of the key initiatives that Continental has executed and will implement in the future.” (Tire Review/Akron)

1st April 2009/by Tyrepress Editors

Goodyear Announces New Brand Manager Michelle Fisher

On 1 April Goodyear Dunlop UK introduced its new Goodyear brand manager, Michelle Fisher. She will take over from Ben Crawley, who will now move into the position of business account manager, working on key strategic accounts, including KwikFit, for the company. Crawley has been with the company for seven years, three of which he spent in the brand manager slot. Fisher, formerly Goodyear Dunlop’s market research intelligence manager, moves into the role following her first year with the company.

Before joining the Goodyear Dunlop organisation Fisher, who has a BA Joint Honours degree in French and Business Studies, worked for Schneider Electric followed by the roles of market research executive and prospect relationship marketing executive at Aga Consumer Products.

1st April 2009/by Tyrepress Editors

Experimental Tyre Design Proves Excellent in Wet Conditions

Following four years’ of development South Korean company Teong Kim Enterprises has announced the successful testing of a new tyre design that it says “significantly improves” performance in wet conditions. During a press conference in Seoul on April 1, company representatives outlined the fundamental technology used in the experimental ‘wTyre’, and the potential benefits tyre manufacturers may reap from it.

1st April 2009/by Tyrepress Editors

Yokohama Reports Strong Start to 2009 Redline Time Attack Series

Three first-places finishes reflected a successful start for Yokohama Tire Corporation’s sponsorship of the 2009 Redline Time Attack series during the March 28-29 season-opener at Buttonwillow Raceway in the US state of California. The series, which features purpose-built 600-horsepower race cars and highly tuned street-legal vehicles, awards points and names winners based on which driver achieves the fastest lap time during competition. Winners in Yokohama Tire-shod cars included:

Billy Johnson, Unlimited RWD Class, FX Motorsports Acura NSX (on Yokohama Advan A005 slicks), 1:45.516, a new RWD and Unlimited RWD record and besting defending champion and this year’s runner up by more than 2 seconds (1:47.992).

1st April 2009/by Tyrepress Editors

Yokohama’s Salem, US Factory Receives ‘Forever Forest’ Treatment

A tree-planting day will be held at Yokohama Tire’s Salem factory in the US state of Virginia as part of the company’s “Forever Forest” project. On April 4, company employees and volunteers from the local community are set to plant 2,000 trees, thereby helping to offset the plant’s carbon dioxide emissions. The assembled team will be guided in their activities by Japanese ecologist, 2006 Blue Planet prizewinner Akira Miyawaki.

1st April 2009/by Tyrepress Editors

Autumn Release for Timberland Recycled Tyre Footwear

Last November Tyres & Accessories reported on plans by footwear manufacturer Timberland to launch two footwear ranges featuring soles made containing rubber from discarded tyres. These ranges, says Timberland, will be released in Autumn 2009, and the company expects to manufacture more than 200,000 pairs of shoes containing tyre rubber outsoles.

1st April 2009/by Tyrepress Editors

Trelleborg Reports on ‘Turbulent’ 2008

In publishing the Trelleborg Group’s 2008 annual report, company president and CEO Peter Nilsson has commented that Trelleborg faces major challenges, but it can draw strength from its enhanced market positions. “2008 was a turbulent year in many ways,” said Nilsson. “An economic slowdown was anticipated by many, but nobody could foresee how rapid it would be. Following a favourable trend in the first three quarters of 2008, the downturn in the fourth quarter was dramatic.

1st April 2009/by Tyrepress Editors

R H Claydon Promotes Lassa Dealer Performance Centres

RH Claydon is promoting a new marketing programme to participating Lassa passenger, 4×4 and van tyre retail dealers and service providers. Lassa tyres are produced by Brisa, a joint venture between Bridgestone and the Turkish Sabanci Corporation. According to a press release issued by RH Claydon, the company’s “collection for all seasons” includes Lassa Impetus Revo, Impetus Sport, Impetus 2, Atracta and Miratta tyres in passenger car, not to mention van units, transway and LC/R and more. In addition the programme purports too offer “extremely meaningful…incentive rewards within” to the participating dealers.

31st March 2009/by Tyrepress Editors

Private Brand Developments at Viking International

In addition to a full range of premium brands, wholesaler Viking International also offers an ultra high performance own brand alternative – Millennium. According to the company this brand provides a combination of high performance at affordable prices and comes in asymmetric and directional patterns to aid performance and handling in all weather conditions.

The tyre’s asymmetric ‘Tri-Zone’ tread pattern offers maximum stability on the road, aiding water dispersal and reducing the risk of aquaplaning whilst providing superior ride comfort and reduced noise. Available in 15, 16 and 17-inch fitments, the asymmetric pattern is available in 40 – 65 profiles and V and W speed ratings.

31st March 2009/by Tyrepress Editors

Michelin Preparing for 24 Hours of Le Mans

The pre-race trials held on March 31 and April 1 for the 24 Hours of Le Mans will enable the Michelin Power Research Team to continue preparing for the celebrated motorcycle race and choose the correct tyres for its race entry. The Michelin Power Research Team’s blue No. 63 Honda CBR 1000, ridden by William Costes, Hugo Marchand and Josep Monge, is intended to serve as a research laboratory that allows Michelin to pursue its tyre development in real racing conditions.

31st March 2009/by Tyrepress Editors

AME International Offers ‘Wheel-Off’ Solution

At the world renowned SEMA show in Las Vegas last November, AME International recently introduced its Rollock wheel loss prevention device. Rollock is a patented clamp which is placed over two truck wheel nuts. Once in place, the product does not allow the nuts to loosen. Loosened wheel nuts can cause a serious accident in which the wheel assembly actually comes off of the vehicle while driving at highway speeds, an accident commonly referred to as a ‘wheel-off’.

31st March 2009/by Tyrepress Editors

Titan Aiming for 10-Fold Expansion of Giant Tyre Production

According to Titan International chairman and CEO Maurice Taylor, the US$100 million his company has invested in the area of giant mining tyres is about to pay off. During the course of this year Titan intends to increase the production of these tyres ten-fold, a measure anticipated to propel the company towards Taylor’s goal of tripling sales to $3 billion within a five-year period.

31st March 2009/by Tyrepress Editors

BF SRL Offers New Designs

B.F.srl, the ISO 9001:2000 certified wheel balancing weight maker, is offering an increasingly wide range of balancing weights made from zinc, lead, steel and tin, which it exported to more than 50 countries throughout the world last year. Recent investments in technologically advanced plant and machinery, have resulted in the establishment of a new factory for plastic coating treatment and the introduction of adhesive weights in steel galvanized, plastic coated with epoxy powders of grey and black colour. The latter comes in response to the company’s “constant attention and curiosity” of what is new in the wheels field. However, according to company literature B.F.srl’s offers another key strength to – it offers “a quality product at a very competitive price.”

31st March 2009/by Tyrepress Editors