Fedima Offers ”Widest Product Line-Up“
The retreading market is – just like the new tyre market – highly diversified. A retreading market segment that usually doesn’t automatically spring to mind, even though it offers retreaders good sales opportunities and kudos aplenty, is motorsports. It is this specific market segment that the leading Portuguese retreader, R31, with focusing on with its “Fedima” retreading brand. Furthermore, as the company’s German distribution partner points out, Fedima – a Bridgestone Qualitread retreading partner – has in particular acquired a reputation for its 4×4 and light truck tyre retreads for road and off-road applications. R31, or rather Fedima, as the company is usually and simply called, continues to invest into these market segments.