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Tire Review, AskPatty.com Partner for Web-based Education

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Tire Review today announced that it has partnered with AskPatty.com, the premier automotive advice website for women, to develop and offer an extensive educational and marketing program developed specifically for tyre dealers. The multi-dimensional programme will help tyre retailers and their staff to improve their marketing and sales skills and become “Certified Female Friendly” through a high-level, market-specific training program. In addition, the AskPatty.com for Tire Dealers Programme will assist dealers in reaching and building lasting relationships with women tyre and vehicle service customers through a unique marketing support programme.

With this new joint venture with Tire Review, AskPatty.com will expand its education and information services to tire retailers across the US and Canada. The multi-step training programme – both initial and ongoing – will be delivered via webinars and online interactive programs to allow tyre dealers to involve as many employees as they wish and at times most convenient to dealers and their staffs. The co-branded Web site, Certified Tire Dealer search engine, and other marketing activities will draw women customers to the dealer. (Tire Review/Akron)

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ATD 2008 Net Jumps 700%

American Tire Distributors said last week that its 2008 sales increased 4.4 per cent year-on-year while net income jumped more than 700 per cent. ATD posted 2008 sales of $1.96 billion, up from 2007 sales of $1.88 billion. Net profits, though, increased from $1.37 million in 2007 to more than $9.67 million last year. (Tire Review/Akron)

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Tyre Dumping Up 2,300%, Says South African Union

South African trade union NUMSA has spoken out against the importation of cheap Chinese manufactured tyres into the country, reporting on the phenomenon in a press statement that also addressed road safety concerns. According to NUMSA, China’s tyre dumping activities into the country has increased 2,300 per cent from 108,039 in the year 2000 to 1,057,312. These tyres often arrive under-invoiced, NUMSA adds, and therefore attract less duty, something that has caused industry production to drop by about 40 per cent.

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Bike Tyrestore Raises Sava Prices

Bike Tyrestore has announced that the pound/euro exchange rate collapse has forced the company to increase the prices of its range of Sava scooter and light motorcycle tyres. Speaking frankly in the company’s customer email newsletter, Bike Tyrestore representatives said: “To be honest, sales have been affected, although the Savas are still priced below most of the other ‘leading brands.’ Which is the point we’d like to make. Customers don’t always appreciate that Sava scooter tyres are made in Europe, to at least the same high standards as each of the household names, not all of which are in fact of European production, and the Savas are cheaper.”

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MAK Presents New Wheel, Mistral

MAK has announced that it has released its first oriented design wheel, the Mistral 5. The shape and the inclination of the spokes show off the wheel’s oriented design. It has a square, straight structure with the spokes perpendicular to the external rim. The difference is then on the surface of the spoke, where there is a diamond insert. The basis of the spoke, anthracite colour, is wider, but it looks thinner thanks to the superficial diamond colour and slight design that lighten the spoke, says the manufacturer.

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Japspeed Named New Maxxis Drift Partner

Maxxis has announced that it will be supporting Team Japspeed in the British Drift Championship (BDC), European Drift Championship (EDC) and Pro Drift Series this season. All of the team’s cars will carry Maxxis livery and will be using the MA-ZI Drift tyre, based on the road-going version but incorporating a specially developed high temperature silicone rubber compound for long life and the all-important smoke that increases the number of points scored.

“We’re aiming to capitalise on the growing enthusiasm for drifting in the UK to build awareness of the Maxxis brand and promote the quality, performance and value of our high performance range,” says Maxxis International UK’s managing director Derek McMartin. “This season our partners will be using the MA-Z1 Drift tyre, which has been developed specifically for the sport, but is also street legal, and we are looking forward to some good performances across the country’s premier drifting series.”

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Bridgestone Softs Run Fast at Sepang

Bridgestone’s soft tyre proved faster at Sepang on the first day of the Malaysian Grand Prix. Kimi Raikkonen’s Scuderia Ferrari Marlboro set the day’s fastest lap time in the afternoon practice session held in hot but cloudy weather conditions, though AT&T Williams driver Nico Rosberg used the hard compound to go fastest in the morning. The hot and humid 5.54km Sepang circuit provided a challenge for competitors still mastering the 2009 specification cars and Bridgestone’s latest slick tyres and new tyre allocations. Today was the first time that Bridgestone’s hard compound tyre has been used by teams, and the first time a Bridgestone soft compound has been used at Malaysia.

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Totrax Sales Manger Appointed

Totrax Ltd is pleased to announce the appointment of Alan Glen to the position of OEM Sales Manger. The company said that Glen has a long history of working with the specialist Manufacturers of Hi-Speed trailers, Caravans, Turf and Lawn care Machinery, Agricultural Implements, Ground Support Equipment. He joins an experienced internal and external sales team based in Boston, Lincolnshire.

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PDP Gives £20k to R2RC

The Premier Distribution Partnership (PDP) buying group has reaffirmed its continued support for the Right to Repair Campaign (R2RC) with a donation of £20,000. Chris Morley Joint Chairperson of the PDP comments, “The right to protect where a member of the British public can go to have their vehicle serviced or repaired is fundamental to the independent garage trade in this country. So in continuing our support for R2RC we are challenging the vehicle manufacturers head on, to ensure that the vehicle repair arena remains an open and competitive one for the British public.

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Bridgestone Recalls Motorcycle Tyres

Bridgestone Americas Tire Operation is recalling 957 Bridgestone Exedra G850 G motorcycle tyres, size 180/70R16 77H, sold as OE on 2008 and 2009 Triumph Rocket III Touring motorcycles. The very high torque Rocket III motorcycle can cause torque-induced degradation in a body ply, which may result in the tyre’s inner liner cracking, leading to a slow leak in the rear tyre only. Affected tyres can begin to vibrate at moderate speeds, producing the risk of a crash.

BATO and Triumph are working to notify owners, and will replace defective tyres – and the matching front tires – free of charge. Owners can contact BATO at 800-465-1904, or NHTSA’s Vehicle Safety hotline at 888-327-4236. (Tire Review/Akron)

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Automotive Industry Optimism Sees Shares Rising

Automotive sector stocks in Europe and Asia soared on April 2 following the release of positive data. Shares in BMW, Daimler and Renault jumped 14.5 per cent, 13.6 per cent, and 12.8 per cent, respectively, while shares in Michelin increased 14.4 per cent. Shares in Continental AG are said to have risen by a similar amount. Investors have been encouraged by US vehicle sales, which jumped by nearly 25 per cent last month from February.

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ATD Building $4 Million Distribution Facility

American Tire Distributors announced it will expand its presence in Augusta, Georgia with the construction of a $4 million, 81,000 square foot distribution facility. The new facility, which has been in planning stages for four years, will result in 30 new jobs. ATD currently has a 15,600 square foot facility, which employs 10 people, in the city.

“Our new facility in Augusta will allow us to be much more efficient in distributing tyres to our customers in this area,” said Dick Johnson, CEO and president of ATD, explaining that the new distribution center will be in a prime location for ATD trucks, as well as those of pick-up customers. (Tire Review/Akron)

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US Retailer ‘Big 10 Tires’ Files for Chapter 11 Bankruptcy

Southeast US based independent tyre retailer Big 10 Tire Stores has filed for ‘Chapter 11’ bankruptcy protection. In a statement released on April 2, the company said that it has “filed voluntary petitions for reorganisation under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the district of Delaware.”

The company reports it has “adequate cash” to continue paying for the day-to-day goods and services it needs to operate and to serve its customers following the securing of financing from an affiliate of Sun Capital Partners. The petition was filed, Big 10 adds, to improve its capital structure and reduce debt, strengthen its financial and competitive position, and ultimately to get the business back on a growth track. The company says it will operate as usual at its retail locations during the reorganisation period, and will continue to honour all product and service warranties.

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Avon Tyres supports Formula Student teams

Avon Tyres Motorsport is supporting Formula Student competitions around the world by offering a preferential rate on its Formula Student-specific tyres to any colleges and universities who take part in the events. Run in the UK by the Institution of Mechanical Engineers and known internationally as Formula SAE, the Formula Student concept pits educational institutions from around the world against each other in order to promote excellence in engineering.

Teams from as far afield as India, Russia and Canada will join establishments from across Europe at Silverstone in July, with over 100 universities hoping to take part in Formula Student 2009. All will have to design and build a small single-seater racing car to perform well in several areas including sprinting, acceleration, skid pan, endurance and economy tests, as well as being judged on the car’s design, cost and presentation.

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Amtel-Vredestein Receives “Binding Offer” for Vredestein Banden

A buyer for Vredestein Banden has been found. In a written statement released on April 1, holding company Amtel-Vredestein N.V. says it has received a “binding offer from an industry player” for the purchase of the total share capital of Vredestein Banden BV. According to company CEO Rob Oudshoorn, the agreement is “very binding”, and it is “highly unlikely” that an acquisition of Vredestein shares would fail.

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