Euro RSCG Bangkok Wins Goodyear Ad Contract
Brandrepublic.asia has reported that Goodyear has appointed advertising agency Euro RSCG Bangkok to find a concept for advertising the new brand DuraPlus in Asia. The DuraPlus is reported to be Goodyear’s entrance to the value-conscious segment of the Asia market, since its key attributes point towards longevity. Matthew Fanshawe, the CEO of the ad-firm, told Brandrepublic that, “The fact that Goodyear is a regional win highlights our ability to engage consumers across different markets with strong ideas, delivering the best result possible for our clients.”