Michelin Ranked No.1 in J.D. Power Winter Tyre Survey
For the fifth year in a row J.D. Power Asia Pacific has ranked Michelin the top brand for Japanese motorists in terms of winter tyre product satisfaction. The J.D. Power Asia Pacific 2008 Japan Winter Tire Customer Satisfaction Index Study is also itself now in its fifth year and measures customer satisfaction in five key areas: performance on snow covered roads, icy roads and regular roads, as well as tyre appearance and quality/durability. The overall index score is calculated based on customer evaluations and scored on a 1,000-point scale.
Average customer satisfaction for all brands is 592 points, up ten points since 2006. Industry-wide, the survey has shown tyre performance in icy and regular road conditions to have improved during the past three years. However, performance on icy road conditions has consistently received low ratings during the past three years, and according to the survey results continues to be an area for improvement for the industry.