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Bridgestone Outlines Plan to ‘Make Cars Green’

June 5 was World Environment Day, and Bridgestone chose the occasion to announce its action plan for “Make Cars Green”, an initiative that seeks to raise awareness of the need for greener motoring around the world. During a parliamentary conference in Wellington, New Zealand, host city for World Environment Day this year, Mr. Shoshi Arakawa, chairman of the Board, CEO and president of Bridgestone Corporation, and Mr. David Ward, director general of the Federation Internationale de l’Automobile (FIA) Foundation, made the announcement that the Bridgestone Group will promote the initiative on a worldwide scale as a global partner of the FIA.

9th June 2008/by Tyrepress Editors

Michelin to Premiere X Energy SaverGreen Range at IAA Show

With the world premiere launch of the latest Renault Magnum comes the unveiling of Michelin’s new X Energy SaverGreen tyre range. This new and exclusive offering, says Michelin, has been incorporated into Renault’s Optifuel Solutions range of products and services, and has been specifically designed to support the long haul national and international use Magnum truck.

Michelin became involved in Renault Trucks’ programme at a very early stage, and thus the French tyre major believes it has been able to make a significant contribution to the Magnum’s overall energy efficiency. The reduced fuel consumption achieved through use of X Energy SaverGreen tyres can deliver vital savings in a market where fuel prices currently account for up to a third of a haulier’s costs, and as a bonus, adds Michelin, CO2 emissions are also reduced.

9th June 2008/by Tyrepress Editors

Russian Antimonopoly Body Studying Amtel-Vredestein Submission

Amtel-Vredestein has approached Russia’s Federal Antimonopoly Service, requesting permission to buy 100 per cent of Sibur Russian Tyres. Consent from the antimonopoly office would permit the two companies to progress with their plans to join together. While Amtel-Vredestein would initially purchase the assets of Sibur Russian Tyres, the Russian company would then buy sufficient shares in Amtel-Vredestein to give it control.

The Federal Antimonopoly Service said on June 3 it requires additional time to study the application.

9th June 2008/by Tyrepress Editors

10 Million & Counting: Bridgestone Reaches Run-Flat Milestone

In August 2006 Bridgestone celebrated the delivery of five million run-flat tyres over the course of two decades; a mere twenty months later the company doubled this figure. On June 4 Bridgestone announced that it passed the ten million mark during April 2008.

Bridgestone says it recognises run-flat tyres as strategic products. The company also points to their environmental benefits, such as fuel economy through vehicle weight saving and reducing rubber consumption and scrap, and thus the company plans to further permeate and expand its run-flat market.

The first Bridgestone run-flat tyres were delivered in the early 1980s, the initial products being tyres fitted to specially manufactured vehicles for physically disabled persons. The first run-flats for a production vehicle model, the Porsche 959, were delivered in 1987. Bridgestone’s run-flat production has accelerated since 1999 as automakers have adopted run-flat specifications on a growing range of vehicle models, reflecting a changing environment surrounding motoring lifestyles. Currently the company produces run-flat tyres at six plants in four countries worldwide – Japan, the United States, Poland and South Africa.

9th June 2008/by Tyrepress Editors

Goodyear ‘Gets There’ With Award

Goodyear Tire & Rubber Co. and its advertising agencies – McCann Erickson, New York; MPG, Boston; and HFA, Akron – were awarded an Effie Award June 4 for the 2007 Goodyear “Get there” marketing campaign.

The Effie Awards recognize advertising that has had the greatest impact on the advertiser’s bottom line, and celebrate the creative ideas and strategies that make a marketing campaign successful, Goodyear said.

The campaign marked the first time in 20 years that the Goodyear blimp played a lead role in the company’s advertising to communicate the tyremaker’s “values, attitude and commitment to consumers,” according to Goodyear.

9th June 2008/by Tyrepress Editors

Indian Tyremakers Raise Prices with Rubber Soaring

Tyre manufacturers in India are responding to the sustained, near-record input cost of rubber by raising product prices.

Having already raised prices on truck tyres by 2 per cent on 1 June, Ceat Ltd plans to raise prices on other tyres by between 2 and 5 per cent on 10 June. Natural rubber costs are blamed for the hikes, having risen 31 per cent this year. Other companies to have raised prices in recent months include MRF Ltd and Apollo Tyres. In addition, AS Mehta, Marketing Director for JK Tyre told news agencies that the company is considering a further increase in June, following a cross-segment hike in April.

6th June 2008/by Tyrepress Editors

Zeus Releases New Tri-Lingual Tyre Fill Brochure

Tyre fill producer Zeus has just published an informative range of brochures, initially in English, German and French, which feature an introduction to the fundamental technologies employed in the products, use, application and costs associated with today’s more advanced, tyre puncture proofing systems.

According to the company, the brochure represents a general drive within the company to better inform OEMs, tyre distributors and users; and provide them with direct access to tyre puncture proofing systems technologies, processes, products, applications, support services, education and training. Following the recent freshening up of its corporate image and global brand repositioning, Zeus-fill has now embarked on a global market and communications programme.

6th June 2008/by Tyrepress Editors

National Continues to Support Breast Cancer Care

National Tyres and Autocare is continuing support of cancer charity, Breast Cancer Care. During the month of May, National staff members were encouraging customers to donate £1 to Breast Cancer Care and promoting the charity in all press advertising, with plans to continue to support the charity throughout the year. The charity provides essential services such as a free and confidential helpline, website, discussion forums, courses and one-to-one support sessions.

Tony Neill, Chief Executive, NTA, commented “We are delighted to support the exceptional work carried out by Breast Cancer Care. Cancer touches the lives of so many people and we are proud to be able to raise funds towards providing vital care for cancer sufferers and their families.”

6th June 2008/by Tyrepress Editors

Poole Harbour Terberg Tugs Switch to Michelin

Poole Harbour Commisioners have fitted their fleet of six Terberg TT22 4×2 tractor units with Michelin’s X-Terminal T tyres.

Engineering Manager, Paul Gillingham, explains the reasoning behind the switch: “The new Michelin tyre is on target to increase tyre life on the steer axle by over 300 per cent and on the drive axle by 140 per cent. We are anticipating that the tyres will give our drivers the comfort and traction they need when pulling the trailers or loading the ferry.”

6th June 2008/by Tyrepress Editors

Klarius’ ‘Cat’ Development Centre ‘on the Fast Track’

Klarius has reported that it has strengthened the range of services it offers with the introduction of a Fast Track Cat cell to its industry renowned development centre. The new five-strong team is reportedly able to rapidly develop high quality Catalytic Converters, built to On Board Diagnostic (OBD) compliance within a week, due to a range of well designed, bespoke production methods.

Klarius has been developing and manufacturing catalytic converters since 1993, but since last summer, the company has been overhauling its development processes in order to increase efficiency and productivity by introducing new equipment at its workshop and shortening production process lead-time. According to the company, the end result for its nationwide customer base, is the ability to add a new specification of catalytic converter, from client brief, to design and development, and finally production, ready for supply within a week from request.

6th June 2008/by Tyrepress Editors

Pirelli P6000 Victorious in Wheels Test

Pirelli’s P6000 has been awarded top marks in Tyre Test 2008 – a challenging series of tasks conducted by Australia’s Wheels Magazine. The P6000 was given a total score of 99.01 out of a possible 100, making it the top tyre tested in the 195/60R15 category.

Goodyear’s Eagle F1 Asymmetric received similar high praise from the magazine, ranked first in the 235/45R17 category and picking up an almost equally impressive score of 98.95.

6th June 2008/by Tyrepress Editors

Top 3 Retailers Go Tyre Shopping at Bandvulc

Having just been awarded another long term contract with a major national food retailer, Bandvulc Tyres now manage and/or supply the top three supermarket chains in the UK. According to the company, Bandvulc tyres are now used on almost 65 per cent of all the grocery deliveries within the UK.

Philip West, Sales Director of the Bandvulc Group commented: “Expertise, delivery and a sense of quality in everything we do is what differentiates us from the major tyre manufacturers and competition. I suppose our ethos is the same as our customers’, to deliver quality products and services on time. Through our network of partners we have been successful”.

6th June 2008/by Tyrepress Editors

Bridgestone Offers First Stop Dealers Toyota Incentive

First Stop dealers around the UK are being rewarded for their performance with a courtesy car scheme. Bridgestone UK launched the scheme in December 2007 and has incentivised dealers by offering the Toyota Aygo Hatchback 1.0 VVT to garages which have surpassed performance expectations. To date nearly 20 dealers have received a Toyota Aygo, on a two year lease, which can be used by garages for employees to go to and from work, as a courtesy car or as a general garage run around for collecting parts.

Commenting on the scheme Mark Fereday, Retail Development Manager, at Bridgestone said: “Bridgestone supports outstanding performance and the courtesy car scheme is the latest in a range of measures to support the First Stop network and believe businesses will feel significant benefits from being involved. The success to date suggests that it will be up and running across the network very soon.”

5th June 2008/by Tyrepress Editors

Bandvulc Hosts Network Seminar

Bandvulc Tyre Contracts recently hosted a seminar on tyre contract management in Stratford upon Avon with its network of partners. The main aim was to identify areas of opportunity for growth.

“It’s been the case in recent years that tyre management and centralised administration have become more and more popular. It’s also the case that when acquisitions take place the regional and local fleet operators can become part of a national network themselves,” says Philip West, Sales Director of Bandvulc, adding: “With this background the independent tyre distributors can find it difficult to maintain the relationships they have had with the larger fleets”.

5th June 2008/by Tyrepress Editors

Chicago Pneumatic Increases Socket Range

Chicago Pneumatic has announced a large extension to the company’s existing range of sockets. The addition of 500 individual sockets and 16 new sets represents a large increase in the product range available, encompassing in total 44 socket sets and 774 impact sockets.

Gary Rigg, the company’s UK business line manager comments that the update has been prompted by customer feedback: “we had some feedback from customers and distributors that a good impact socket line needs to cover all their needs in term of types and sizes. This is the reason why we drastically expanded the range. We also took this opportunity to improve the quality of the new impact socket line”.

5th June 2008/by Tyrepress Editors