In Europe more than 80 per cent of total freighted transport is shipped by road. This huge chunk of the logistics industry has been secured courtesy of two main benefits offered by truck transport, plus one disadvantage apparent in the primary alternative. Despite this position of dominance, ever-rising operating costs make optimising value for money a growing priority in all aspects of the business – not least in choice of tyre. Dunlop’s introduction of two key products for the regional and long haul sectors is intended to meet this need plus deliver the safety and handling features drivers have come to expect from the brand.

The popularisation of supply management techniques such as just-in-time since the 1970s has made the delivery of just the right amount of materials exactly when needed a matter of vital importance, and if multiple deliveries of varying product quantities are needed, road freight is clearly the most logical option. Furthermore, the point to point delivery offered by trucks eliminates dependency upon a railhead or other freight interchange facility. Thirdly, those arguing that a shift to rail transport would clear our congested motorways – perhaps a notion many have entertained on occasion – are most likely unaware of how little coordination occurs between Europe’s 25 or so national rail networks. Although a 2003 EU directive permitting the formation of private rail freight operators has brought about a more competitive environment, rail has yet to deliver a product matching road transport in terms of speed and flexibility of delivery.