Truck Force Turns a Corner
Goodyear Dunlop’s detractors would have the truck tyre market believe that there are serious problems in the company’s commercial vehicle department. Goodyear Dunlop UK, managing director, Mark Brickhill, however, paints quite a different picture. In a recent interview with Tyres & Accessories (to be published in our August magazine) Brickhill gave details of progress in the truck business. Firstly, Brickhill told T&A that Truck Force is already showing signs of being a turnaround success story.
Since the commercial vehicle retail arm separated from the HiQ passenger retail business, and the two chains were each allowed to follow strategies tuned to the respective business areas, both operations appear to be better off. Perhaps the best sign of this is the fact that Truck Force, which was once a significantly loss making operation, is now at breakeven and on schedule to enter profit in 2009. But this doesn’t tell the whole story. From Mark Brickhill’s point of view, the fact that Truck Force has evolved into a service-led operation has had much to do with its improved performance.