Apollo Tyres Launches Refreshed Website
During the first quarter of 2009, Apollo Tyres launched its new corporate identity across its operations. Now it’s the turn of its website to don the new look and colours. Apollo has moved away from the earlier usage of black and red to the vibrancy of purple and orange, moderated by shades of grey – colours and usage, which no other tyre company has, and only a few companies across the world dare to incorporate. The colours have allowed Apollo, it says, to bring to the fore its “internal reality of youthfulness and dynamism”.