Alcoa’s Dura-Bright Wheels: Just Add Water
Alcoa is promoting the stay-clean qualities of its Dura-Bright wheels. Penetrating the wheel itself, the unique Dura-Bright technology is designed not to crack, peel or corrode. Dura-Bright has also been used in Alcoa’s commercial vehicle range of wheels for some time.
“It was clear that consumers required a new wheel solution that is durable while retaining a high quality, innovative appearance,” explains Mike Parnell, vice president and general manager – Alcoa Auto Wheels. “By being easy to clean and staying clean longer, Dura-Bright technology wheels enhance a vehicle’s appearance allowing Audi A6 [a key OE fitment] owners to enjoy their vehicle while lowering maintenance efforts.”