Brityrex 2010 Embarks on ‘Major International Marketing Drive’
A major marketing campaign is underway to promote the next staging of Brityrex International, which will take place at Manchester Central 5 -7 October 2010. Show organisers ECI International report that early July saw the distribution of 10,000 information packs for the UK’s only dedicated tyre, accessory and workshop equipment trade exhibition. This activity will be supplemented by extensive UK and international tyre trade advertising, marketing, information and online campaigns over the next 12 months.
In addition to covering all sectors of the tyre industry, Brityrex 2010 will also place increased emphasis on workshop equipment, tools and services. Research suggests that tyre retailers and distributors have delayed or postponed making capital purchases during the recession, which is expected to create increased demand for new equipment as market conditions improve later next year.