Reifen China Opening the Door to New Markets
Following the successful premiere event in 2007, the popular Asian region “Reifen China” exhibition was again held last December. Some 5,600 domestic and international visitors attended the Shanghai New International Expo Center (SNIEC) between December 4 and 6, 2008, to gain information on the latest products, technologies and services available within the Chinese and worldwide tyre industry. While the fair attracted some two hundred fewer visitors than the 5,800 recorded the previous year, this decline of 3.5 per cent must be viewed in light of the current economic situation, particularly within the tyre industry, and should therefore be interpreted as a very positive result. “Actually I don’t at all want to speak of it as a decline,” commented Klaus Reich, director Trade Fairs and Exhibitions for the show organiser, Messe Essen GmbH, to Tyres & Accessories. The result, he said, was in the economic circumstances, “absolutely good.”