Al Rawas Signs Emrald Industrial Tyre JV in Oman
Al Rawas Auto LLC, part of the Oman-based ASB Group of Companies, has agreed to distribute Emrald branded industrial tyres in the region. The deal also sees the company take an equity stake in Emrald Resilient Tyre Manufacturers Pvt Ltd, the flagship company of the Emrald Group of Companies, India. According to local news reports, “both the groups want to expand significantly in this market of industrial tyres and want to establish the brand as a leader in this fastest growing Middle East market.”
As a result of the marketing joint venture the companies will open exclusive marketing offices in Dubai and Saudi Arabia in addition to the first one in Muscat in order to develop a “complete network of sales and service for catering to the requirements of this fast-growing market.”