Soopa Toobs, founded in May 1983 and based at its original home in Colliers End, near Ware in Hertfordshire, has restated its desire to “fill the information gap” it perceieves in the agricultural tyre market. The company holds a large range of stock, including tyres from American market leader Carlisle and European stalwart Trelle¬borg, alongside brands such as Bridgestone, Goodyear and Dunlop. In addition, Soopa Toobs says that it stocks the largest range of high-quality inner tubes for implements, tractors, ATVs and more. It is the UK’s exclusive dealer in Carlisle inner tubes, featuring many unusual size fitments.

With this range, Soopa Toobs believes it is well-placed to offer the right tyres for the many specialised jobs taken on by farmers, estate managers, landscapers and groundsmen. The broad range of specialist vehicles and implements at these people’s disposal – enabling them to carry out their work more quickly and more efficiently – are, especially in the current tough economic times, required to perform to the highest possible specification, meaning that these machines’ special wheels require not only an equally varied range of specialist tyres and inner tubes, but also the ability to select the right tool for the job. While a range of factors naturally affect the purchasing decision, the specialist advice Soopa Toobs is able to offer allows the user to choose wisely, rather than solely on the initial purchase price. Utility Vehicles (UTVs) use different tyres to All Terrain Vehicles (ATVs) and the correct choice of tyre is often as important as the original choice of machine. Soopa Toobs remembers that not too long ago the main choice for pulling anything along was between a tractor and a Land Rover, but the reality of today’s higher technology agricultural market means that a greater awareness of the requirements of vehicles like the John Deere Gator and the Kawasaki Mule is necessary.