Goodyear Tells of Increased Market Share
Goodyear Dunlop UK and Ireland has released the claim that, despite challenging economic conditions, the company has managed to increase its car tyre market share by a margin of over 4 per cent in the last four months. Over the company’s four major brands, including European-developed Fulda and Sava in addition to the best-known Goodyear and Dunlop names, the manufacturer states that it reached a two year peak of 27.1 per cent of the market during the last third of a year.
Group managing director, Mark Brickhill said that the Birmingham-based company’s strong and diverse portfolio of brands has been the key to gaining market share in challenging conditions. While the rest of the market was declining by 0.6 per cent, Goodyear Dunlop’s December consumer sales were 6 per cent higher than in the same month in 2007. The company says that its share of Market has been growing steadily over the last four months, reaching its aforementioned peak in December.