Based in Rio Saliceto, about 20 miles west of Modena, Italy, Butler Engineering & Marketing originated in 1998. It started as an entrepreneurial venture by a few people with a common vision to change the way tyres were fitted, bringing into line the technical developments of the tyre, wheel and automotive industries.The first four years were dedicated to product development and contacts with the main customers were established. Then, in 1993 and 1994 the network of agents was brought up to a satisfactory level, according to the company’s potential in terms of manufacturing capability.It was in late 1994 that the growth boom started. The company now employs 70 professionals. Turnover in 1995 doubled, while in 1996 another increase of approximately 50% was achieved. Since then a steady increase in turnover and output has occurred.Butler specialises in manufacturing tyre changers, which are very original and innovative in terms of design, construction and operation. All Butler tyre changers can easily be identified because of their special features; in fact, they have a unique ergonomical design and are almost all powered by compressed air. Power and comfortable controls allow an effortless and effective operation, even with the toughest and most delicate tyre-rim combinations.All parts of the machine touching the wheel or tyre are made of plastic or rubber, to avoid any kind of damage. For instance, an exclusive and patented mount/demount head, made from synthetic material, is always in touch with the rim edge, thus reducing considerably the stress generated during a mounting or demounting operation.The Butler range of equipment also includes a complete series of electronic wheel balancers, made according to the latest technology, eg the ADI (Automatic Data Input). Butler has established a mutual cooperation with the R&D departments of important car, tyre and wheel manufacturers, which are using Butler tyre changers to test the mountability of the most advanced tyre/rim combinations.Approvals or agreements have been signed with Mercedes, Porsche, Bridgestone/Firestone, Dunlop, Continental and others. BBS and Lorinser are promoting the Butler Airdraulic to all their wheel dealers. At the assembly plants of Ferrari, Porsche, M5, Audi 8, Fiat and others, the first equipment tyres are mounted with Butler Airdraulic tyre changers.Technical improvements are not focused just on machines, but also on tools like the so-called ‘HM’ (Half Moon) tyre bead lever, which dramatically improves the operator’s comfort and efficiency.A consumer’s video has been produced to increase the knowledge and skill of operators on handling the toughest and most delicate low profile tyres and aluminium rims with the Butler Airdraulic tyre changer. “The Butler Passport to Higher Performance” is an important contribution to spreading knowledge on how to handle rims and tyres.It is a manual containing general and specific information about rims, tyres and the proper way to handle them. Also it includes a section related to the use of Butler tyre changers. This manual is available on the Butler home page www.butler.it where other interesting information can be found.